SEO is a long term marketing channel. Most businesses start seeing results within 3 to 6 months, but timing depends on factors like your investment, industry, competition and website’s current content depth and authority. For example, a local business in a low-competition market may see gains sooner, while a national B2B company in a competitive space may take longer. The goal is long-term success, but a strong SEO strategy will also identify opportunities for quick wins along the way.