Start by optimizing your Google Business Profile with accurate information, photos and customer reviews. Make sure your business name, address and phone number (NAP) are consistent across authoritative websites that provide business listings. Create quality content that targets keywords with local intent. For example, an HVAC company should target local keywords like “emergency AC repair in [city]” and create location-specific pages and blog content. Earning reviews from local customers and building local backlinks can also improve your visibility in local search and map results.