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Straight North, a Leading Chicago PPC Firm, Applauds Newly Accredited Specialist

January 12, 2011

OAK BROOK, IL – January 12, 2011 – In line with a business philosophy that seeks talent and a commitment to results, Straight North, a premier Chicago PPC company, is commending employee Brett Sawicki for becoming accredited in advanced online marketing. Sawicki, a PPC specialist, recently earned accreditation from the Microsoft adExcellence program. His completion of this program allowed Straight North to gain company certification as a Microsoft adExcellence Company, for having multiple staff members with certification.

“Brett’s completion of the adExcellence program demonstrates his commitment to our clients and their marketing goals,” said Aaron Wittersheim, vice president of Internet marketing for Straight North. “The Straight North team is dedicated to positive results for our clients, and we’re thrilled by Brett’s impressive accomplishment.”

The Microsoft adExcellence program is designed to boost a client’s return on investment, and accredited members must have completed rigorous training in Internet targeting and pay per click marketing within Bing’s ad platform. Courses provide training in ad creation, targeting, tracking performance and optimizing ads, among other areas of focus. Sawicki is also certified by the Google AdWords program, and various other online ad platforms.

Straight North’s Chicago search engine marketing team brings together the strength of a targeted PPC campaign with the benefits of a well rounded search engine optimization campaign.

“By seeking out and earning the most relevant accreditation, we reinforce the overall strength of our organization,” Wittersheim said. “When it comes to Internet marketing, PPC and web design, Chicago fosters a competitive market. We stand out because of our talented staff and their clear dedication to this field.”

About Straight North
Straight North ( is a Chicago-based interactive marketing agency that provides creative, strategic and technology solutions focused on increasing their clients' revenue and advancing their brand. Straight North's services include Chicago Web design based consulting and strategy development, search engine optimization, interactive and social media strategies, branding and communication, graphic design and market research.