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Straight North Completes Acquisition of Word Sell, Inc.

2010-03-17

OAK BROOK, IL – March 17, 2010. Straight North, LLC announced today that it completed the acquisition of Word Sell, Inc., a content creation, optimization and social media marketing company located in St. Charles, Illinois. This acquisition further advances Straight North’s interactive and digital marketing capabilities and leadership position in the marketplace.

“Social media and Internet content optimization are significant drivers in digital marketing today and for the foreseeable future,” said David Duerr, CEO of Straight North. “Word Sell has been on the forefront of using social media strategies to attract and engage new prospects and grow revenue for its clients.  This acquisition both supports and accelerates our vision for becoming the leading interactive marketing agency for growth-minded companies.”

Word Sell, Inc., founded in 2005, grew from a passion for authentic business communication under founder and CEO Brad Shorr into a cutting edge social media marketing firm, at a time in which few other companies embraced this new approach to marketing communications. “The emergence of blogging, along with the introduction of mediums like Twitter, Facebook and LinkedIn, and the content optimization benefits to both, caused a surge in the need for our expertise,” commented Brad Shorr. “The sale to Straight North provides enhanced resources and expertise to our collective clients at a pivotal time in which Internet marketing strategies are becoming very competitive and complex and the demand for this expertise is rapidly increasing.” 

Founded as a platform company, Straight North has now acquired three companies since its launch in October of 2008. According to Straight North’s President, Kevin Duffy, “We will continue to consider strategic acquisitions of companies with specialized Web development and Internet marketing expertise. While we have expanded through acquisitions, we have experienced significant organic growth due to the differentiation and expansion of our service offering and focus on helping our clients increase revenue and profitability through the Internet channel.”