On-Site Optimization: Building a Website Search Engines Love
Step one in better SEO is building a keyword-optimized, strategically organized, responsive website. A professional church SEO firm can help you do this with church SEO services catered to you.
- Keyword optimization: Half the battle with keyword optimization is knowing what keywords to target. You can have pages of well-written content, but if they don’t contain the right keywords — phrases that prospects type in search engines — you won’t reach your audience. A professional church SEO agency will research the market to know what keywords have the greatest potential for high ROI. Then, it can help you build webpages and blog posts to target those terms.
- Proper website hierarchy: As smart as search engines are, they aren’t people. That’s why you need to organize your website strategically, to help search engines understand how content is linked, what pages are part of specific categories and how that content can help searchers online.
- Responsive web design: Whether someone is visiting your town and searching for a local church on his or her smartphone, or someone who lives in the community is hunting for a church on the go, responsive web design makes all the difference in your ability to reach that person. Basically, responsive design ensures that your website works properly on both desktop computers and mobile devices. This allows you to reach prospects on their phones, and helps communicate credibility to search engines.
- Link-building campaigns: While about 25 percent of SEO is on-site optimization, the rest is related to off-site factors like link-building. In other words, search engines want to see that your site is valuable enough for other sites to mention and link to it. The better the sites linking to yours, the better your authority becomes.
As a church that desires to reach out to the community and connect with more prospects, you can’t afford to ignore SEO today.
Straight North is a church SEO company that uses the latest church SEO services to help you build authority and relevance online. To learn more about our services, contact us at 855-883-0011 — or request a quote today.