About TPC Wire & Cable Corp.

TPC Wire & Cable Corp. is a leading supplier of wire, cable and connectors used in harsh industrial environments. TPC’s products are designed and engineered to withstand harsh conditions including abrasion, chemicals, constant flexing and extreme temperatures. TPC serves a variety of markets including the steel, utility, mining, automotive, food & beverage, government, oil & gas, transportation, and wood, pulp & paper markets. With an ISO 9001 Quality System and 5S (Five S) workplace organizational methods, TPC has a 120,000 square foot facility that includes a distribution center, cable assembly center and engineering testing lab.


Straight North strongly believed that demand for this niche product line was real, and created a strategy designed to avoid head-to-head competition with commodity suppliers. Extensive keyword research informed the on-site content strategy, and our off-site activities increased rankings and drove qualified traffic to the website.

Key Tactics

  • Earned links from prominent, authoritative manufacturing and facility safety websites.
  • Worked closely with client to add case study pages on its site to add credibility and increase conversions.

TPC’s SEO lead volume has increased 129.89 percent since our campaign launch.


Our SEO campaign produced a decrease in cost per lead of more than 50 percent – in six months.


Unusual for an SEO campaign, we were able to deliver a positive ROI from the first month.