ABOUT CASH NOW OFFER

Cash Now Offer buys diabetic test strips and other diabetic supplies from people who have excess supplies, and makes them available to people with diabetes who need affordable diabetic supplies. Cash Now Offer retained Straight North for an SEO campaign to broaden its visibility in the market.

STRATEGY

  • Improve on-site optimization by adding content to all site pages
  • Expand and refine keyword focus to improve visits and conversions

KEY TACTICS

  • Added and strengthened content to the “Sell Your Strips” site page after determining it was the highest-converting page
  • Focused link-building activity to the aforementioned page and the home page
  • Created blog posts around the theme of diabetes education
173%
The SEO campaign produced a 173 percent traffic increase YOY in its first year.
389%
Organic conversions are currently up 389 percent since the inception of the campaign.
30 DAYS, 750 CONVERSIONS
Our campaign recently produced 750 conversions in a single month!