About EZLinks Golf

EZLinks Golf is an online website where golfers schedule tee times at public, private and semi-private golf courses throughout the United States. The firm engaged Straight North to execute a display advertising campaign to increase revenue. Because EZLinks was in a highly competitive business with several established competitors, success would not come easily.

Strategy

  • Adjust and optimize campaigns to meet return on ad spend (ROAS) goals while driving steady revenue.
  • Drive revenue through returning customers.
  • Adjust Web scope based on performance.

Key Tactics

  • Used historical data to exclude underperforming placements.
  • Continually tested bids to potentially expand reach.
  • Continually tested ads to improve clickthrough rate (CTR).
TRANSACTIONS GROWTH: HOLE-IN-ONE

Our display campaign generated a 1,578.18 percent increase in total transactions.

REVENUE GROWTH: GRAND SLAM

The campaign generated a total revenue increase of 1,216.03 percent, making it an all-around winner for the client’s e-commerce business.