About BluePay

BluePay is a leading provider of technology-enabled payment processing for merchants and suppliers of any size in the United States and Canada. Through physical POS, online, and mobile interfaces, as well as CRM and ERP software integrations, BluePay processes business-to-consumer and business-to-business payments while providing real-time settlement, reporting, and reconciliation, along with robust security features such as tokenization and point-to-point encryption.


  • Decrease cost per lead (CPL) over time by improving clickthrough rate (CTR) and conversion rate.
  • Increase awareness in all available channels.
  • Increase leads through the targeting of returning Web visitors.

Key Tactics

  • Used historical data to exclude underperforming placements.
  • Continually tested bids to expand reach.
  • Continually tested ads to improve CTR.

Our display advertising campaign resulted in a massive increase in sales leads, establishing display as a solid Internet marketing component for the client.


Ongoing optimization efforts resulted in a 95.24 percent decrease in CPL, substantially boosting campaign ROI.