Apartment SEO Company

The apartment industry provides living space for 35 million people, with that number constantly growing. Even so, vacancies can derail your success. Online visibility is essential to keeping those vacancies filled with new tenants who are actively searching for an apartment.

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A well-executed SEO strategy with the right partner will provide that visibility to help your apartment community take advantage of the growing base of interested tenants.

Here are three key strategies that lead to a winning SEO plan.

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1. Choose and Use Keywords Wisely

Choosing the right keywords for your SEO efforts will draw interested tenants to your site. Your keywords need to:

  • Include geographic modifiers
  • Have convey buying intent
  • Strike the right balance between competition and search volume

The more specific you can make your keywords, the better targeted your traffic will be. “luxury apartments in New York” will have less competition than “New York apartments”, for instance. Thorough keyword analysis will help you select the right phrases to target.

Once you have your keywords chosen, incorporate them throughout your site. They should not only show up in the body content, but also in the title tags, headers and even the URL itself. Partnering with an apartment SEO firm will help ensure you are utilizing keywords effectively.

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2. Create a Winning Off-Site SEO Strategy

Much of the work of optimization takes place away from your website, through the power of backlinks and local citations. Backlinks are links that point back to your website from other sites, showing that your site is authoritative and valuable. The more quality backlinks you have, the higher your site will rank in the search engines. Your apartment SEO company will help you build backlinks through:

  • Creating linkable assets to which others want to link
  • Eliciting links through guest blogging and interviews
  • Placing your company in local directories

In addition to a backlinking strategy, your off-site SEO should include local citations. These are business listings in yellow page sites, the local chamber of commerce site, review sites, and other places that include your business name, address and phone number. Work with your apartment SEO agency to ensure you are using these local citations to the fullest, so people can find you and the search engines will take note of your local value.

3. Create a Search-Engine Friendly Web Design

Your website’s overall design is another critical component of your SEO strategy. Not only does your site need to be user-friendly, but it also needs to be designed for mobile and structured so search engines can crawl it easily. When your web design and content has been proposal created and you have the right off-site factors in place, you will see significant results for your SEO efforts.

Running an apartment community requires daily work — meeting the needs of tenants and maintaining the property well, all while marketing vacancies to potential tenants at the same time. A working apartment SEO strategy needs to have the same tenacity and steady focus, with careful review and testing to ensure you’re constantly making the right changes to find success.

Straight North is here to help you through the process, offering apartment SEO services that will work tirelessly to improve your organic online visibility. Contact us today at 855-883-0011, or request a quote online.

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