Businesses have always relied upon advertising to get the word out and spur sales. The past 10 years have transformed advertising from a stodgy, hard-to-track discipline into an instantly measurable platform that offers immediate feedback. No longer are businesses chained to conventional...
Perspective
Enjoy our vast library of knowledge on the following topics.
11/18/2009
Gaining exposure through the free listings on the major search engines is largely dependent on the links that point to your website. Years ago, building a large volume of incoming links, regardless of their origin, was a ticket to ranking well on Google and Yahoo! While the number of links...
11/16/2009
The success of your pay per click campaigns will depend largely upon your keyword research. The time, effort, and shrewdness that you invest into the area will yield long-term dividends. The research involved isn't easy and a lot of business owners prefer to outsource the job to a talented PPC...
11/11/2009
In their relentless pursuit of delivering a better experience for their customers, Google, Yahoo!, and other high-profile search engines constantly design better algorithms with which to rank websites. Today, link popularity - loosely defined as the number of incoming links pointing to your site...
11/09/2009
Business owners have a primary objective - to increase profits. In order to do that, they must find people who are interested in whatever they're selling. Whether they sell light fixtures, pre-employment background checks, or legal advice, putting their wares in a position that attracts the...
11/04/2009
Our goal in this column is to provide business owners with the information they need to enjoy targeted - and often free - traffic to their websites. For those who lack the budget to hire a professional search marketing firm, mastering link-building, pay-per-click advertising, keyword research,...
