A few years ago, pay-per-click (PPC) marketing was easy. Few people or companies participated. Plus, gaining exposure for your ads was a matter of bidding higher than your competitors. Paid search marketing is a completely different field today. Competitors can be found in every market, even...
Perspective
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12/09/2009
Every business survives and thrives depending upon how much exposure to their target audience they enjoy. Business owners who can grab the attention of the people who have the need, desire, and income to buy from them flourish. Those who do not, stagnate. Online, search engine optimization is...
12/07/2009
The world of print advertising has undergone a massive upheaval over the last decade. Large and small companies alike are less willing to gamble on the shotgun approach of broad - and expensive - exposure to millions of semi-targeted people. Budgets that were once allocated to such conventional...
12/02/2009
In only a few short years, the art of search engine optimization has left behind the simplistic dark ages of meta tags and keyword stuffing, and has transformed itself into a highly-disciplined science. Today, SEO is an essential component in the marketing repertoire of any company who wants to...
11/30/2009
As the economy softens, businesses continue to look for cost-effective ways of reaching potential customers. Business owners who rely solely upon expensive advertising channels, such as print media or radio spots, are discovering that their return on investment isn't meeting expectations. Search...
11/25/2009
The internet has changed the trajectory of many entrepreneurs over the past 10 years. Some have gone on to create innovative solutions to problems that plague businesses. Others have invented unique services for consumers based upon needs that haven't yet been identified. Today, another...
