Competition is a good thing, not just for the consumer, but also for the producer. It tells the customer they have choices, and although they may still choose the leading provider, there are alternative solutions. It drives the providers to stay focused on building the brand and improving...
Perspective
Enjoy our vast library of knowledge on the following topics.
01/20/2010
Not only has Yahoo finally joined the geo-targeting world; it appears the search engine giant is staking claim to a “best practice? status among its biggest competition. The company is well on its way to mastering the match between location and search.
The turning point for Yahoo, the...
01/18/2010
With a population of more than 11 million in its city and suburbs, the Chicago area is a hot bed of buyers and sellers trying to connect with each other every day. There is competition in almost every conceivable industry, and advertisers constantly are on the look out for more-exact ways of...
01/13/2010
For business owners and consumers seeking immediate gratification, paid-search providers bring a new option in advertising – and although the leads are Internet-generated, this one does not even require a Web site!
Welcome to the burgeoning business of pay-per-call.
Slowly...
01/11/2010
Competition with big-box retailers is not limited to discount chains and general-merchandise outlets today. Businesses operating in niche markets – like pet supplies, for instance – have plenty to contend with from the well-funded national chains. Beyond carrying rare animals, exotic fish and...
01/06/2010
Paid-search advertising can have a remarkable impact on a business's bottom line. It is a critical element of any well-balanced search-engine marketing campaign; but it is not the only element. Today, many SEM professionals are fighting an uphill battle when it comes to convincing clients to...
