The volatile race to capture conversions has given the legendary commodities market a run for its money. But the “buy low, resell high? philosophy, known as search arbitrage, has left some in the search engine marketing, or SEM, community questioning the ethics of this new word brokering.
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Perspective
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02/10/2010
As an Internet-marketing firm, we quite often find ourselves introducing clients to the concept of search-engine optimization as one of the most-effective means to improving their Web site traffic.
Why? Simply put: it makes your Web site jump up and down, screaming, “I have what you're...
02/08/2010
For years, SEO and PPC experts have argued about which discipline provides the best results. The clarity of the argument is often muddied. Few understand the advantages offered by each strategy. Fewer still realize that there are many ways to measure results, including traffic volume, sales,...
02/03/2010
As summer nears, so does the impending release of MSN's adCenter, a new option for sponsored links – and another major player in the pay-per-click mania sweeping the Internet marketing industry. Whoast has rolled out the welcome mat for this new addition to the dynamic PPC world, and we strongly...
02/01/2010
One of the most common challenges that pay per click advertisers cope with is creating a campaign with the right structure. Most PPC platforms provide tutorials that explain the basic construction. Those tutorials are usually limited in scope and leave advertisers to waste hundreds - even...
01/27/2010
A solid search engine marketing, or SEM, strategy often closely resembles a modern investment portfolio. Some attention is given to short-term gains; some to middle-of-the-road opportunities; and, some to emerging markets. But most of the core portfolio is dedicated to models with proven results...
