After years of growth rates of in the double digits, e-commerce sales are projected to increase at a single-digitpace through 2012. There are two reasons for this trend: the economic downturn has added additional downward pressure on short-term sales; the population of Internet buyers is...
Perspective
Enjoy our vast library of knowledge on the following topics.
05/04/2010
Pay per click advertising (PPC), in which advertisers pay their host only when theirad is clicked by a site's visitors, is the most targeted and measurable form of advertising available today.
It is a simple, but...
04/15/2010
When companies begin to develop search engine optimization (SEO) programs, their goals tend to revolve around generating higher quality sales leads. In our own interactive marketing agency, we generally take that approach with clients. There is, however, another way in which SEO benefits an...
03/01/2010
Over the past several years, there has been an expansion of viable approaches to SEM. Some of the options that are available today have emerged as new trends have overtaken the online populace. For example, social media marketing wasn't considered a factor before the launch of MySpace, Digg,...
02/23/2010
Most clients initially think of SEO as the path toward generating leads and sales. By achieving competitive rankings for a select group of keywords, they can attract a motivated audience who is ready to make a purchasing decision. While a carefully designed search engine optimization campaign...
02/17/2010
The Internet: a powerful tool with endless possibilities to advance business, connect people and share information. We believe that with those opportunities comes a real responsibility to understand its complexity and provide universal solutions to its issues.
For Web developers, in...
