Strategy

E-mail Marketing Strategies and Sins

Email is the number one method of corporate communication, both on a personal level (employee to employee, friends) and a macro-level (messages from CEOs to shareholders and customers). Naturally, email has evolved into one of the top methods for direct, digital communication. And it has thrived despite the onslaught of other digital methods, like blogs and social media sites.

4 Objectives of a Search Engine Optimization Project

Most clients initially think of SEO as the path toward generating leads and sales. By achieving competitive rankings for a select group of keywords, they can attract a motivated audience who is ready to make a purchasing decision. While a carefully designed search engine optimization campaign can definitely increase leads and sales, its potential expands much further. Often, clients find that their websites enjoy other advantages in addition to a growth in revenue. Today, we'll explore the 4 primary goals of an SEO project.

#1 - Growth in Sales and Revenue

Pay-Per-Click: First in Line

As summer nears, so does the impending release of MSN's adCenter, a new option for sponsored links – and another major player in the pay-per-click mania sweeping the Internet marketing industry. Whoast has rolled out the welcome mat for this new addition to the dynamic PPC world, and we strongly believe that while PPC does not replace solid search-engine optimization, it definitely is an option many businesses can afford – and benefit from – immediately.

Why PPC first?

How to Create a PPC Campaign

One of the most common challenges that pay per click advertisers cope with is creating a campaign with the right structure. Most PPC platforms provide tutorials that explain the basic construction. Those tutorials are usually limited in scope and leave advertisers to waste hundreds - even thousands - of dollars on poorly structured projects.

The Role of Authority in Ranking Websites

In their relentless pursuit of delivering a better experience for their customers, Google, Yahoo!, and other high-profile search engines constantly design better algorithms with which to rank websites. Today, link popularity - loosely defined as the number of incoming links pointing to your site - is considered far less important than trust and authority. That is, in order for Google and Yahoo! to place your site on the first page of their organic listings for competitive keywords, your site must be authoritative in its space.

Your 5-Step Guide to PPC Success

Each of the search engines that have launched PPC platforms (i.e. Google, Yahoo!, MSN, etc.) have provided an opportunity for attracting sustained, targeted visitors. What's more, those visitors will often be ready to make a purchase decision. If you can position your company in the right space at the right moment, you'll enjoy a healthy boost in traffic. If you can deliver that traffic to a carefully designed sales process, you'll enjoy increased sales and revenue. The challenge is developing the system.

Following the Movement: What Straight North Does and Why

When it comes to security, versatility and stability, there is no better solution in information technology than open source. From operating systems to Web development to just about any common application, the open-source revolution finally has taken hold. Businesses have started to truly understand the benefits of opting for open source, not only to save money, but also for the peace of mind it brings to their IT environment.