SEM

The Importance of Mobile Search - The Gloves Have Come Off

The gloves are coming off in the United States mobile search market because of a vibrant ad environment and strong pushes by portals.

Companies who care about mobile marketing and the marketing environment as a whole are paying attention to forecasts, statistics and projections. Take, for example, the eMarketer projection that by 2011 mobile search will account for around $715 million, or almost 15 percent of the total mobile advertising market.

Understanding the Relevance of Web Analytics

Web analytics - the measurement, collection, analysis and reporting of data as it relates to to the optimization of a company's web site - has come a long way from the days when a Web site's traffic report consisted of page after page of inscrutable (and mostly meaningless data).

Optimization Is So Last Year

Here is one of the best and truest quotes we've heard about conversion optimization:

“Trying to increase sales simply by driving more traffic to a Web site with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”

The Importance of Mobile Search – The Gloves Have Come Off

The gloves are coming off in the United States mobile search market becayse of a vibrant ad environment and strong pushes by portals.

Companies who care about this, like Straight North, pay attention to telling statistics and projections. Take, for example, the eMarketer projection that by 2011, mobile search will account for around $715 million, or almost 15 percent of a total mobile advertising market.

Social Media After the Downturn: Location, Location, Location

While no one is ready to say that the United States economy is riding the wave of growth yet, some U.S. economists have predicted, albeit cautiously, that we can expect an uptick in consumer spending next year. What we do know is that the post-recession landscape will put increased pressure on brand marketers to prove how and why what they do is relevant in other words, companies will demand that they justify their marketing spend.

The Ins and Outs - and Importance - of Pay Per Click Management

Pay per click advertising (PPC), in which advertisers pay their host only when theirad is clicked by a site's visitors, is the most targeted and measurable form of advertising available today.

The Credibility Value of SEO in B2B

When companies begin to develop search engine optimization (SEO) programs, their goals tend to revolve around generating higher quality sales leads. In our own interactive marketing agency, we generally take that approach with clients. There is, however, another way in which SEO benefits an organization that, while seemingly unrelated to sales, has a great deal to do with generating revenue.

Why Search Engine Marketing Firms Shouldn't Specialize

Over the past several years, there has been an expansion of viable approaches to SEM. Some of the options that are available today have emerged as new trends have overtaken the online populace. For example, social media marketing wasn't considered a factor before the launch of MySpace, Digg, YouTube, and similar properties. Today, it is a priority. On the other hand, many of the disciplines in which search engine marketing firms have become proficient are the result of a deeper understanding of complex algorithms.

4 Objectives of a Search Engine Optimization Project

Most clients initially think of SEO as the path toward generating leads and sales. By achieving competitive rankings for a select group of keywords, they can attract a motivated audience who is ready to make a purchasing decision. While a carefully designed search engine optimization campaign can definitely increase leads and sales, its potential expands much further. Often, clients find that their websites enjoy other advantages in addition to a growth in revenue. Today, we'll explore the 4 primary goals of an SEO project.

#1 - Growth in Sales and Revenue

Buy Low – Sell High: The Ethics of a Middle Man

The volatile race to capture conversions has given the legendary commodities market a run for its money. But the “buy low, resell high? philosophy, known as search arbitrage, has left some in the search engine marketing, or SEM, community questioning the ethics of this new word brokering.

A term reserved mostly for the financial industry, arbitrage means buying product from one source and reselling it to another for a profit.