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The gloves are coming off in the United States mobile search market because of a vibrant ad environment and strong pushes by portals.
Companies who care about mobile marketing and the marketing environment as a whole are paying attention to forecasts, statistics and projections. Take, for...
Web analytics - the measurement, collection, analysis and reporting of data as it relates to to the optimization of a company's web site - has come a long way from the days when a Web site's traffic report consisted of page after page of inscrutable (and mostly meaningless data).
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Email is the number one method of corporate communication, both on a personal level (employee to employee, friends) and a macro-level (messages from CEOs to shareholders and customers). Naturally, email has evolved into one of the top methods for direct, digital communication. And it has thrived...
Here is one of the best and truest quotes we've heard about conversion optimization:
“Trying to increase sales simply by driving more traffic to a Web site with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”...
The gloves are coming off in the United States mobile search market becayse of a vibrant ad environment and strong pushes by portals.
Companies who care about this, like Straight North, pay attention to telling statistics and projections. Take, for example, the eMarketer projection that...
While no one is ready to say that the United States economy is riding the wave of growth yet, some U.S. economists have predicted, albeit cautiously, that we can expect an uptick in consumer spending next year. What we do know is that the post-recession landscape will put increased pressure on...
