Web Analytics – Knowledge Is Power
Web analytics - the statistical analysis of internet-based consumer behavior - is the power plant of your search engine marketing strategy.
For our clients, Straight North monitors –
- All site traffic - What pages visitors clicked on, how long they spent on your site, where the user is geographically located.
- Referring URL - What site the user came from right before they got to your site.
- PPC and/or SEO keyword - Track the keywords users type into the search engines that bring them to your site.
- Phone calls - Straight North can track all phone calls made from the website and where that user came from (organic traffic, paid traffic, directly to the site, etc.) Phone calls are recorded, reviewed, and filtered for sales potential. Then we deliver the results to you.
- PPC ads - Straight North can track which ad visitors clicked on and which landing page they came to, before they contacted the client.
If you can measure it, you can manage it. Call us today to schedule an introductory meeting with our senior management team. 800-253-0716
Let us help you reach your market >
Chicago Based Agency with Global Reach
Web Analytics Management Services from Straight North
From the earliest days of marketing, strategists and business owners alike have yearned for more detailed and robust ways to track, measure, and target potential consumers - for ways to profile users, track who they are, where they came from, what they read, what they want.
Now, in the Internet age, this information is not only available, but a company’s Web presence hinges on its ability to respond to it strategically. Using Web analytics, Straight North collects data to strategically improve our clients’ websites, landing pages and PPC ads, and also ensure clients are not only reaching a big audience, but the right audience.
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Search Engine Optimization Services
