Using Negative Keywords in PPC Campaigns

Hi, I'm Brett Sawicki, Pay-Per-Click Specialist here at Straight North. I want to talk to you today about pay-per-click campaigns. Specifically, how utilizing negative keywords will help influence the performance of your ad campaigns. For example, if you have an e-commerce website selling red running shoes, you're probably going to want to add in the search term "free" as a negative keyword. This would prevent your ads from showing in variations of that term. Another example would be basketball. You would probably want to add the search term "basketball" as a negative keyword so it would prevent your ad from showing on searches such as "red basketball shoes". Those are two ways to filter unwanted searches. The basic goal of a pay-per-click campaign is to connect a search to the most relevant ad. Negative keywords help by weeding out the unrelated search terms. So to recap: negative keywords are an important component to any pay-per-click campaign. It increases your click-through-rate, lowers your cost-per-click, and increases your ROI. Again, I'm Brett Sawicki. If you have any questions, feel free to contact me here at Straight North.