Our online usability optimization process is your secret ROI weapon.
Website Usability and Testing Objectives
Using our own proven methodology, we conduct a formal and highly detailed review of your site. This helps you determine how users currently experience your site, and what adjustments can be made to improve that experience and drive more conversions. Our process includes best practices benchmarking, site analysis conducted by our marketing discipline specialists, and usability testing.
If your site needs to generate more leads or increase order volume, our website usability analysis is an indispensable tool. Among the crucial issues we address for you:
- Browser Compatibility. Does your site work across all popular browsers? How well is your site adapted for mobile browsers?
- Calls to action. Are offers clear and compelling?
- Content. Are key messages coming across loud and clear?
- Forms. Are contact forms inviting and easy to use?
- Imagery. Are site graphics consistent and persuasive?
- Navigation. Can visitors easily find what they need?
- Page Layout. Is user attention drawn to your most important content elements?
- Shopping Cart and Checkout. Is the ordering process intuitive and enjoyable?
- Technical Issues. Does your site contain broken links? How quickly do pages and images load?
Deficiencies in any of these areas have a direct and often substantial impact on leads, new orders and repeat orders. Tweaks and piecemeal changes usually create as many problems as they solve. We highly recommend our complete website usability analysis as the starting point or strategic checkpoint in creating a powerful and profitable site.