Global SEO
Capitalize on every one of your global markets.
“Ordinary” SEO is not enough for firms with an international business footprint. By harmonizing optimization efforts, a global SEO program drives more relevant traffic, more efficiently.
How International SEO Builds Business
Optimizing a site for the U.S. market does not guarantee success in other countries – in fact, a singular approach to SEO approach can be highly detrimental to traffic generation in other markets.
Our clients fall into three general categories:
- Firms with one English language site that are looking to perform better in all English-speaking countries
- Firms with multiple English language sites that require SEO refinement
- Firms in need of language localization and SEO refinement for their international websites
Benefits of global SEO include:
- Creating web content that is relevant to local search engines and human readers
- Unifying SEO implementation so all sites are supporting each other
- Amplifying the positive SEO impact of all digital assets
- Eliminating the duplicate content that undermines SEO efforts
In terms of SEO, an international firm’s digital assets are its own worst enemies when not carefully orchestrated and managed. However, when working in harmony, global websites support each other and lead to significant gains in search visibility across all local markets. These gains, in turn, generate greater brand awareness and brand affinity, along with substantial increases in qualified search traffic.
Straight North has deep experience managing complex SEO programs and understands the nuances of execution on an international scale. We are eager to learn about your objectives and discuss options for helping you reach them.
