Comments on: Why Companies Should Outsource Web Content

By: Brad Shorr

Brad Shorr — Thu, 04 Jun 2009 11:02:51 +0000

Hi Danielle, When the client doesn't like site content because it focuses on their customer, that sets off warning bells for me. But it happens. Brad Shorrs last blog post..Are You a Social Media Doer or Dabbler?

By: Danielle Ingram

Danielle Ingram — Thu, 04 Jun 2009 07:44:57 +0000

I have first hand experience of working in this sector and do honestly think that it is useful for businesses. I liaise with customers, they tell me a little about themselves and then I have to write something. Sometimes I don't really understand much about the products or services that I need to write about, this is probably a good thing as I can research and then write in a way that the customer can engage with but also hopefully the business will like. Obviously it does take a little co-operation from the business as like you say, they can sometimes be a little too close to their products or services, quite understandably. Danielle Ingrams last blog post..Evolution Of Web Design - June 3, 2009

By: Meryl K. Evans

Meryl K. Evans — Fri, 24 Oct 2008 18:09:52 +0000

Oh, that was easy -- the client and I mutually agreed to move on. Even if I hadn't -- it would not have been a fun job. I knew there was no changing her mind even with stats to back me up. Meryl K. Evanss last blog post..Links: 2008-10-24

By: Brad Shorr

Brad Shorr — Fri, 24 Oct 2008 17:22:55 +0000

Meryl, That's a very sensitive issue, one I hear about a lot from peers and experience myself. Very frustrating, but I don't know how to deal with it. Any suggestions? Brad Shorrs last blog post..What Can the Stock Market Crash Teach Us about Marketing?

By: Meryl K. Evans

Meryl K. Evans — Fri, 24 Oct 2008 16:32:12 +0000

Those who do try to outsource also need to trust their writers. Of course, not all writers know how to write for the Web. One client chose business plan content filled with jargon for the web site over web writing content. Someone looked at both and said the web writing blew away the business plan writing, but the client disagreed. It turned out the client had two false starts... now make that three. Meryl K. Evanss last blog post..11 Ways to Play the Name Game

By: Links: 2008-10-24 | Meryl.net

Links: 2008-10-24 | Meryl.net — Fri, 24 Oct 2008 16:30:29 +0000

[...] Why Companies Should Outsource Web Content [...]

By: Brad Shorr

Brad Shorr — Wed, 22 Oct 2008 12:49:59 +0000

Andrew, Sometimes I think the reason companies don't outsource content is they simply don't realize how powerful their Web site is or can become. It might be an eye opener for them to take a close look at their own Web stats. They may find a lot more people are looking at their Web pages than their printed literature. Brad Shorrs last blog post..Did I Really Send That??

By: Andrew

Andrew — Wed, 22 Oct 2008 12:30:23 +0000

Brad, I concur with Joanna and Karen - you put forward some sensible arguments and your post is in no way self-serving. In the majority of cases, I would have thought that web content creation is not an area which forms part of the core competencies of an organization, and that this would be an area where an outsourcing relationship may well be the most appropriate option. Indeed, for reasons which you outlined, outsourcing to a reputable firm which specializes in this area may result in a substantial improvement in the performance of the function provided that the outsourcing relationship is managed in an effective fashion. Andrews last blog post..Do SRI funds lack accountability?

By: Brad Shorr

Brad Shorr — Tue, 21 Oct 2008 16:24:50 +0000

Cath, No worries. You make the case much more directly and emphatically I do, and it's much appreciated! Brad Shorrs last blog post..Why Companies Should Outsource Web Content

By: Cath Lawson

Cath Lawson — Tue, 21 Oct 2008 16:22:35 +0000

Hi Brad - these pills are confusing me. I had just been talking about Mike and now I'm calling you the wrong name. Sorry - I even call my kids the wrong names sometimes - it's worrying. Cath Lawsons last blog post..YOU Have Never Been More Powerful