Comments on: When SEO Is Like Rearranging Deck Chairs on the Titanic http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brad Shorr http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7077 Brad Shorr Tue, 02 Feb 2010 20:15:21 +0000 http://www.wordsellinc.com/?p=3741#comment-7077 Hi Robin, Well said. It's easy to win a lot of battles and still lose the war. For tactics to produce sustainable results they must be in a strategic context. Marketing is one of those disciplines that's hard to put into context and is often thought of as merely a collection of tactics. To succeed you need a strategic marketing vision and a willingness to commit to it fully. Hi Robin, Well said. It’s easy to win a lot of battles and still lose the war. For tactics to produce sustainable results they must be in a strategic context. Marketing is one of those disciplines that’s hard to put into context and is often thought of as merely a collection of tactics. To succeed you need a strategic marketing vision and a willingness to commit to it fully.

]]> By: Robin Dickinson http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7076 Robin Dickinson Tue, 02 Feb 2010 19:50:35 +0000 http://www.wordsellinc.com/?p=3741#comment-7076 Hey Brad, this syndrome of clients reacting tactically is something I have had to deal for many years. In my experience, the coveted short-term win rarely manifests. Far better to bite the bullet - or in this case, get in a lifeboat - and take a strategic, longer term approach. The clients who do this are far more successful. Best, Robin :) Hey Brad, this syndrome of clients reacting tactically is something I have had to deal for many years. In my experience, the coveted short-term win rarely manifests. Far better to bite the bullet – or in this case, get in a lifeboat – and take a strategic, longer term approach. The clients who do this are far more successful.

Best, Robin :)

]]> By: Brad Shorr http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7075 Brad Shorr Tue, 02 Feb 2010 18:45:40 +0000 http://www.wordsellinc.com/?p=3741#comment-7075 Hi Joanna, The new site launched about two weeks ago. I didn't make an announcement, but I am very happy with it and appreciate your feedback, which I know is always honest. It's not completely finished yet. I'm probably going to create a new home page and make the blog a link. And still tinkering, of course! Hi Joanna, The new site launched about two weeks ago. I didn’t make an announcement, but I am very happy with it and appreciate your feedback, which I know is always honest. It’s not completely finished yet. I’m probably going to create a new home page and make the blog a link. And still tinkering, of course!

]]> By: Joanna Young http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7074 Joanna Young Tue, 02 Feb 2010 18:11:19 +0000 http://www.wordsellinc.com/?p=3741#comment-7074 I think you should write a book on the nuances of punctuation marks in ttile tags :-) BTW the site design looks fabulous - did you launch it, did I miss it somehow? I think you should write a book on the nuances of punctuation marks in ttile tags :-)

BTW the site design looks fabulous – did you launch it, did I miss it somehow?

]]> By: Brad Shorr http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7073 Brad Shorr Tue, 02 Feb 2010 16:52:27 +0000 http://www.wordsellinc.com/?p=3741#comment-7073 Hi Ulla, If an Ezine article includes a link back to your website, it counts. You hope that other bloggers or websites pick up the article and keep those links. It's hit or miss, and the sites linking back to you may be low quality sites in terms of search engine authority, which can do more harm than good. I prefer online press releases for linkbuilding. Hi Ulla, If an Ezine article includes a link back to your website, it counts. You hope that other bloggers or websites pick up the article and keep those links. It’s hit or miss, and the sites linking back to you may be low quality sites in terms of search engine authority, which can do more harm than good. I prefer online press releases for linkbuilding.

]]> By: Ulla Hennig http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7072 Ulla Hennig Tue, 02 Feb 2010 13:51:40 +0000 http://www.wordsellinc.com/?p=3741#comment-7072 You write about the importance of serious linkbuilding. I have a question here: Does writing articles for ezines count? What's your opinion on that? You write about the importance of serious linkbuilding. I have a question here: Does writing articles for ezines count? What’s your opinion on that?

]]> By: Brad Shorr http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7071 Brad Shorr Tue, 02 Feb 2010 12:20:45 +0000 http://www.wordsellinc.com/?p=3741#comment-7071 Thanks, Jan. Sometimes it really feels that bad, when you're embarking on an SEO journey you know will not end well. Thanks, Jan. Sometimes it really feels that bad, when you’re embarking on an SEO journey you know will not end well.

]]> By: jan geronimo http://www.straightnorth.com/blog/when-seo-is-like-rearranging-deck-chairs-on-the-titanic/comment-page-1/#comment-7070 jan geronimo Tue, 02 Feb 2010 11:00:56 +0000 http://www.wordsellinc.com/?p=3741#comment-7070 Love how well you deliver your message via the sinking Titanic metaphor. powerful and visceral. Love how well you deliver your message via the sinking Titanic metaphor. powerful and visceral.

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