Comments on: What Is Content Marketing? http://www.straightnorth.com/blog/what-is-content-marketing/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The ABC’s of Content Marketing | Paratus Communications http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7256 The ABC’s of Content Marketing | Paratus Communications Sun, 06 Mar 2011 08:36:52 +0000 http://www.wordsellinc.com/?p=4061#comment-7256 [...] Brad Shaw offers this definition which is also very solid: (Content marketing involves) using words intelligently and systematically to engage your market with purpose. [...] [...] Brad Shaw offers this definition which is also very solid: (Content marketing involves) using words intelligently and systematically to engage your market with purpose. [...]

]]> By: Brad Shorr http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7255 Brad Shorr Tue, 30 Mar 2010 12:18:57 +0000 http://www.wordsellinc.com/?p=4061#comment-7255 Hi Karen, Flying in the face of popular opinion, David Meerman Scott, and you - what am I thinking? :) Your comment, which makes perfect sense, made me realize why I'm so intent on sticking with "content marketing." Euphemisms, inaccurate language, bother me to no end. What it is is content marketing. Until a better phrase comes along, I'll continue in my Howard Cosell role (remember him?) and tell it like it is. Maybe it'll do some good. Your encouragement means a lot - and I know in your heart you are a (ahem) CMer. Hi Karen, Flying in the face of popular opinion, David Meerman Scott, and you – what am I thinking? :) Your comment, which makes perfect sense, made me realize why I’m so intent on sticking with “content marketing.” Euphemisms, inaccurate language, bother me to no end. What it is is content marketing. Until a better phrase comes along, I’ll continue in my Howard Cosell role (remember him?) and tell it like it is. Maybe it’ll do some good. Your encouragement means a lot – and I know in your heart you are a (ahem) CMer.

]]> By: Karen Swim http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7254 Karen Swim Tue, 30 Mar 2010 03:59:09 +0000 http://www.wordsellinc.com/?p=4061#comment-7254 Brad, old habits die hard but I believe your post will help. For the reasons David cited, I have abandoned use of content marketing and other terms as well. I have even adjusted my own value proposition in layman language, even when their language may not be entirely accurate. It's an interesting time and I congratulate on your new role and the passion with which you are leading the way. Brad, old habits die hard but I believe your post will help. For the reasons David cited, I have abandoned use of content marketing and other terms as well. I have even adjusted my own value proposition in layman language, even when their language may not be entirely accurate. It’s an interesting time and I congratulate on your new role and the passion with which you are leading the way.

]]> By: Brad Shorr http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7253 Brad Shorr Thu, 25 Mar 2010 20:17:26 +0000 http://www.wordsellinc.com/?p=4061#comment-7253 David, Thank you for coming by, and even more thanks for blazing the trail. Your encouragement helps keep me banging the drum! David, Thank you for coming by, and even more thanks for blazing the trail. Your encouragement helps keep me banging the drum!

]]> By: David Meerman Scott http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7252 David Meerman Scott Thu, 25 Mar 2010 19:55:37 +0000 http://www.wordsellinc.com/?p=4061#comment-7252 Hello Brad! I absolutely agree with the concept of content marketing (as you know) and your definition is a good one. My main concern is that if you ask the layperson, they just don't have a clue what the term means. I tried to push that rock uphill for a few years and failed. However, since then people like you as well as Joe Pulizzi and Newt Barrett had grabbed onto the idea so there is hope for understanding yet. Take care David Hello Brad!

I absolutely agree with the concept of content marketing (as you know) and your definition is a good one.

My main concern is that if you ask the layperson, they just don’t have a clue what the term means. I tried to push that rock uphill for a few years and failed. However, since then people like you as well as Joe Pulizzi and Newt Barrett had grabbed onto the idea so there is hope for understanding yet.

Take care

David

]]> By: Jeanne Dininni http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7251 Jeanne Dininni Thu, 25 Mar 2010 19:04:44 +0000 http://www.wordsellinc.com/?p=4061#comment-7251 Most definitely, Brad. Content that no one can find will do little good for a company's marketing campaign, that's for sure! Perhaps it would be better to say that quality marketing content and well-thought-out search engine/social media marketing strategies go hand-in-hand toward creating a successful marketing campaign and that neither will be totally effective without the other--which basically recaps what you've said in this post! :-) Most definitely, Brad. Content that no one can find will do little good for a company’s marketing campaign, that’s for sure! Perhaps it would be better to say that quality marketing content and well-thought-out search engine/social media marketing strategies go hand-in-hand toward creating a successful marketing campaign and that neither will be totally effective without the other–which basically recaps what you’ve said in this post! :-)

]]> By: Brad Shorr http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7250 Brad Shorr Thu, 25 Mar 2010 18:55:19 +0000 http://www.wordsellinc.com/?p=4061#comment-7250 Jeanne, While I enthusiastically agree with you about the kingship of content, we have to admit that high quality content in and of itself is not always what attracts people to the content. Paid and organic search techniques make quality content visible to people who are looking on it, and even social media communication, where word of mouth referrals of great content are prevalent, can and should be optimized to a certain extent. Jeanne, While I enthusiastically agree with you about the kingship of content, we have to admit that high quality content in and of itself is not always what attracts people to the content. Paid and organic search techniques make quality content visible to people who are looking on it, and even social media communication, where word of mouth referrals of great content are prevalent, can and should be optimized to a certain extent.

]]> By: Jeanne Dininni http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7249 Jeanne Dininni Thu, 25 Mar 2010 18:33:25 +0000 http://www.wordsellinc.com/?p=4061#comment-7249 Excellent points all, Brad! Though some may disagree, I still believe content is king in the online environment. No matter what a company is attempting to market, compelling content is the component that will attract visitors to the company's website in the first place, make them want to stay once they've arrived, and keep them invested in the company's offerings and interested in its marketing message. After all, marketing has <i>always</i> been about content, and human nature being what it is, that reality is hardly likely to change anytime soon. Thanks for a great picture of the precise traits that comprise effective online marketing content. Excellent points all, Brad! Though some may disagree, I still believe content is king in the online environment. No matter what a company is attempting to market, compelling content is the component that will attract visitors to the company’s website in the first place, make them want to stay once they’ve arrived, and keep them invested in the company’s offerings and interested in its marketing message. After all, marketing has always been about content, and human nature being what it is, that reality is hardly likely to change anytime soon.

Thanks for a great picture of the precise traits that comprise effective online marketing content.

]]> By: Brad Shorr http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7248 Brad Shorr Thu, 25 Mar 2010 18:13:34 +0000 http://www.wordsellinc.com/?p=4061#comment-7248 Hi Joanna, The bridge was wonderful ... and I must confess that until now I had no idea what or where the bridge is! I'm glad it's Scotland. Hi Joanna, The bridge was wonderful … and I must confess that until now I had no idea what or where the bridge is! I’m glad it’s Scotland.

]]> By: Joanna Young http://www.straightnorth.com/blog/what-is-content-marketing/comment-page-1/#comment-7247 Joanna Young Thu, 25 Mar 2010 18:06:52 +0000 http://www.wordsellinc.com/?p=4061#comment-7247 Thanks for the explanation - I was wondering what you were going to be up to! Plus it got me to click over here and have a look ;-) Site is looking great. I miss the Forth Rail bridge though... Thanks for the explanation – I was wondering what you were going to be up to! Plus it got me to click over here and have a look ;-)

Site is looking great. I miss the Forth Rail bridge though…

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