Comments on: What Can the Super Bowl Teach B2B about Social Media?

By: Meryl K Evans

Meryl K Evans — Tue, 09 Feb 2010 14:16:23 +0000

I’d love to hear stories of how businesses do onside kicks at the start of the third quarter. Clever analogy, Brad.

By: Brad Shorr

Brad Shorr — Mon, 08 Feb 2010 14:56:46 +0000

Robyn, Customers like surprises, too – at least pleasant ones. Instead of focusing on the drawbacks of new styles of customer engagement, let’s look at all the positives.

By: Robyn McMaster

Robyn McMaster — Mon, 08 Feb 2010 14:27:52 +0000

Brad, you couldn’t have explained this better… I love surprises and perhaps everyone does. It’t an amazing tool! Thanks again for a great post on a timely topic.

By: Brad Shorr

Brad Shorr — Mon, 08 Feb 2010 14:26:57 +0000

“What’s always interesting to me is how often unique maneuvers are avoided more because they ‘feel risky’ rather than because they actually are more risky.” – Brilliantly put, Fred. Not only because of your words, but because of the underlying truth.

By: Fred H Schlegel

Fred H Schlegel — Mon, 08 Feb 2010 14:20:58 +0000

Few stand out companies have ever gotten to where they are by copying their competitors. What’s always interesting to me is how often unique maneuvers are avoided more because they ‘feel risky’ rather than because they actually are more risky. To a certain extent it is applying a low risk label to the proven play because of how you will be judged if it fails rather than focusing on what needs to happen for you to excel. Watching clients increase trade publication advertising and tel-sales efforts in the face of declining effectiveness while avoiding less expensive exploration into the unknowns of social media can be disheartening.