Comments on: What Can the Stock Market Crash Teach Us about Marketing?

By: Brad Shorr

Brad Shorr — Mon, 27 Oct 2008 14:13:35 +0000

Hi Karen, You are in a particularly difficult place, being that so much hinges on automotive. It is hard to stay calm when you feel so viscerally threatened, which is the feeling I get when I visit your neck of the woods. But this environment can't last forever, even though it seems as though it will. Luckily there are positive people around like you to do provide some relief and encouragement. Brad Shorrs last blog post..Thank You, Word Sell Commenters

By: Karen Swim

Karen Swim — Mon, 27 Oct 2008 02:26:58 +0000

Brad, I completely agree with you. During these times it is imperative to keep a cool head. As business owners we can thrive if we truly take time to understand our customer's problems and solve them. That could be through changing our offering to meet the current need or creating new offerings but if we panic we will act out of desperation. One of the biggest challenges I am facing is the environment created in this climate. People are fearful even if they have not been touched by the economy. It is driving irrational decisions, or paralysis. Karen Swims last blog post..Come on Big Head, Let’s Roll!

By: Brad Shorr

Brad Shorr — Sat, 25 Oct 2008 19:32:42 +0000

Jackie, There's much to be said for that point of view. I've written a few times about "financial pornography", which just adds fuel to the fire. I'm hoping my cartoon business picks up - we all need a break from the news! Brad Shorrs last blog post..What Can the Stock Market Crash Teach Us about Marketing?

By: Jackie Cameron

Jackie Cameron — Sat, 25 Oct 2008 16:36:01 +0000

"From a marketing standpoint, it validates the idea that a company should focus on how it can remove the customer’s pain." I was discussing this with a friend and business contact yesterday. He said that he was sick of pitches to him offering him "the way out of this current crisis" type things. We know from news coverage that a lot has to be worked out before anyone can offer that meaningfully. He decided that for his business the next e-mail to clients might run along the lines of "how to still have fun while everything seems doomed."! He is by no means belittling the seriousness of the situation - just pointing out that piling gloom onto gloom is probably not helpful! I like his thinking.... Jackie Camerons last blog post..Word of the week - gratefulness

By: Brad Shorr

Brad Shorr — Sat, 25 Oct 2008 14:07:26 +0000

Hi Ulla, I’ve never heard anyone say they like or respond to these computerized calls.

By: Ulla Hennig

Ulla Hennig — Sat, 25 Oct 2008 09:20:00 +0000

Brad, here in Germany we have these computerized telemarketing calls as well, and every time I get such a call I immediately stop the call. But I don't know how other people react... Ulla Hennigs last blog post..The last Flowers of the Year

By: Brad Shorr

Brad Shorr — Fri, 24 Oct 2008 13:03:48 +0000

Joanna, Programmed trading does seem to contribute to market volatility, but I don't understand the mechanics. I do know that here in the States we get computerized telemarketing calls, where the voice is actually a computer. Do you have that? It's very annoying and I can't believe it works. Brad Shorrs last blog post..What Can the Stock Market Crash Teach Us about Marketing?

By: Joanna Young

Joanna Young — Fri, 24 Oct 2008 12:58:26 +0000

For me it's still to early to say. I don't think we've seen the end of things yet. One of the bits of news I heard that most disturbed me was that a lot of trading was computerised. They're programmed to sell under certain conditions which meant the market was going into free fall with all the computers going into panic mode. Wiser heads might have stopped to wonder whether different strategies were required. Makes me wonder if we need to factor in how to market to computers? Or how to tell when computers are pitching to us? Joanna Youngs last blog post..How To Use Your Web Influence Wisely