Comments on: The Big Three's Biggest Problem Is Neither Management nor the UAW http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: richard http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3954 richard Thu, 18 Dec 2008 21:04:52 +0000 http://www.wordsellinc.com/?p=1054#comment-3954 i think that the finacial problem plus the big 3 is one problem no money no cars no cars no work but the problem is the billion dollars or should i say the trillion dollar war. the war is putting the economy in north america way down in problems we can not hauve million of people out of a job because no money will go to the goverment i think that the finacial problem plus the big 3 is one problem no money no cars no cars no work but the problem is the billion dollars or should i say the trillion dollar war. the war is putting the economy in north america way down in problems we can not hauve million of people out of a job because no money will go to the goverment

]]> By: richard http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3953 richard Thu, 18 Dec 2008 21:00:41 +0000 http://www.wordsellinc.com/?p=1054#comment-3953 i think that the finacial problem plus the big 3 is one problem no money no cars no cars no work but the problem is the billion dollars or should i say the trillion dollar war. the war is putting the economy in north america way down in problems i think that the finacial problem plus the big 3 is one problem no money no cars no cars no work but the problem is the billion dollars or should i say the trillion dollar war. the war is putting the economy in north america way down in problems

]]> By: Brad Shorr http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3952 Brad Shorr Thu, 18 Dec 2008 12:01:02 +0000 http://www.wordsellinc.com/?p=1054#comment-3952 Hi Ulla, We're not to that point quite yet here, but you know, sooner or later, people everywhere are going to have to buy cars. When they do, I believe social media will influence what they buy. <abbr><em><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/books/yes-man/" rel="nofollow">UK Readers, Please Help Me Understand</a></em></abbr></abbr></em> Hi Ulla, We’re not to that point quite yet here, but you know, sooner or later, people everywhere are going to have to buy cars. When they do, I believe social media will influence what they buy.

Brad Shorrs last blog post..UK Readers, Please Help Me Understand

]]> By: Ulla Hennig http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3951 Ulla Hennig Thu, 18 Dec 2008 08:33:45 +0000 http://www.wordsellinc.com/?p=1054#comment-3951 Brad, the idea of using social media to support auto industry is an interesting one. Here in Germany we have a significant going down of the auto industry as well, with consequences to other branches as well. Germans are not buying other cars, they have stopped buying cars at all, because they a) haven't got the money, b) keep their old cars a little bit longer, c)switch over to public transport. Families with two cars find out that they can do with one. <abbr><em><abbr><em>Ulla Hennigs last blog post..<a href="http://ullahennig.wordpress.com/2008/12/14/simply-the-best/" rel="nofollow">Simply the Best</a></em></abbr></abbr></em> Brad,
the idea of using social media to support auto industry is an interesting one. Here in Germany we have a significant going down of the auto industry as well, with consequences to other branches as well. Germans are not buying other cars, they have stopped buying cars at all, because they a) haven’t got the money, b) keep their old cars a little bit longer, c)switch over to public transport. Families with two cars find out that they can do with one.

Ulla Hennigs last blog post..Simply the Best

]]> By: Brad Shorr http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3950 Brad Shorr Wed, 17 Dec 2008 20:37:33 +0000 http://www.wordsellinc.com/?p=1054#comment-3950 Hi Barbara, Good point - the Auto Show is the perfect venue for Detroit to expand influence via social media. Interestingly, I got a Twitter response to this post from GM. They're definitely listening. <abbr><em><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/marketing/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/" rel="nofollow">The Big Three’s Biggest Problem Is Neither Management nor the UAW</a></em></abbr></abbr></em> Hi Barbara, Good point – the Auto Show is the perfect venue for Detroit to expand influence via social media. Interestingly, I got a Twitter response to this post from GM. They’re definitely listening.

Brad Shorrs last blog post..The Big Three’s Biggest Problem Is Neither Management nor the UAW

]]> By: Barbara Rozgonyi http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3949 Barbara Rozgonyi Wed, 17 Dec 2008 20:12:47 +0000 http://www.wordsellinc.com/?p=1054#comment-3949 Brad - enjoyed this one. My aunt was the first woman to go to work in our local GM plant. Thanks to her stories, I grew up hearing about what it's like to make cars. Agree with you about shifting from advertising into more of a strategic social media campaign, especially one that integrates online PR elements. Looking forward to seeing what the auto industry serves up at the 2009 Chicago Auto Show. It's always interesting to me to see how the brands interact with the people on the floor. For example, BMW has an owners lounge. You need to show a key to get in. The conversations and interest levels vary by the brand. Seems like this would be a good opportunity to get to know owners and to find out who the evangelists are - in person and in a virtual show online. @wiredprworks on twitter.com <abbr><em><abbr><em>Barbara Rozgonyis last blog post..<a href="http://feeds.feedburner.com/~r/WiredPrWorks/~3/480930143/" rel="nofollow">Social Media Optimization | Search Engine Strategies Coverage</a></em></abbr></abbr></em> Brad – enjoyed this one. My aunt was the first woman to go to work in our local GM plant. Thanks to her stories, I grew up hearing about what it’s like to make cars.

Agree with you about shifting from advertising into more of a strategic social media campaign, especially one that integrates online PR elements.

Looking forward to seeing what the auto industry serves up at the 2009 Chicago Auto Show. It’s always interesting to me to see how the brands interact with the people on the floor. For example, BMW has an owners lounge. You need to show a key to get in.

The conversations and interest levels vary by the brand. Seems like this would be a good opportunity to get to know owners and to find out who the evangelists are – in person and in a virtual show online.

@wiredprworks on twitter.com

Barbara Rozgonyis last blog post..Social Media Optimization | Search Engine Strategies Coverage

]]> By: Brad Shorr http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3948 Brad Shorr Wed, 17 Dec 2008 19:51:26 +0000 http://www.wordsellinc.com/?p=1054#comment-3948 Hi GL, Seth v. Detroit would be productive, and good theater, too. As for a Super Bowl ad, do you think public reaction to an ad of any kind would backfire ala the private jets? A frivolous expenditure? Speaking of which, I would not want the government looking over my shoulder on every expenditure as an investor in my firm. Yikes. Another drawback of bailouts. <abbr><em><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/marketing/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/" rel="nofollow">The Big Three’s Biggest Problem Is Neither Management nor the UAW</a></em></abbr></abbr></em> Hi GL, Seth v. Detroit would be productive, and good theater, too. As for a Super Bowl ad, do you think public reaction to an ad of any kind would backfire ala the private jets? A frivolous expenditure? Speaking of which, I would not want the government looking over my shoulder on every expenditure as an investor in my firm. Yikes. Another drawback of bailouts.

Brad Shorrs last blog post..The Big Three’s Biggest Problem Is Neither Management nor the UAW

]]> By: gl hoffman http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3947 gl hoffman Wed, 17 Dec 2008 19:45:43 +0000 http://www.wordsellinc.com/?p=1054#comment-3947 Even with all the hearings etc...I would pay good money to hear Seth Godin debate the Big 3 Automakers. His simple one page memo nailed it: http://sethgodin.typepad.com/seths_blog/2008/11/what-to-do-abou.html IF he wouldn't do it, I'd drive Ross Perot there myself, and pick up Lee Iocaca on the way. I am betting after their presentation....assuming there would be a big dose of reality and "let's all buy American," i am betting car sales would skyrocket. Come to think of it, one of 'em should hire Ross or Lee to do a one minute spot during the Super Bowl. No script either, anything they said would re build trust. <abbr><em><abbr><em>gl hoffmans last blog post..<a href="http://blogs.jobdig.com/wwds/2008/12/16/bernard-madoff-et-al-are-starting-to-p-me-off/" rel="nofollow">Bernard Madoff et al Are Starting to P%$# Me Off</a></em></abbr></abbr></em> Even with all the hearings etc…I would pay good money to hear Seth Godin debate the Big 3 Automakers. His simple one page memo nailed it: http://sethgodin.typepad.com/seths_blog/2008/11/what-to-do-abou.html

IF he wouldn’t do it, I’d drive Ross Perot there myself, and pick up Lee Iocaca on the way. I am betting after their presentation….assuming there would be a big dose of reality and “let’s all buy American,” i am betting car sales would skyrocket.

Come to think of it, one of ‘em should hire Ross or Lee to do a one minute spot during the Super Bowl. No script either, anything they said would re build trust.

gl hoffmans last blog post..Bernard Madoff et al Are Starting to P%$# Me Off

]]> By: Brad Shorr http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3946 Brad Shorr Wed, 17 Dec 2008 19:21:06 +0000 http://www.wordsellinc.com/?p=1054#comment-3946 Karen, It is not too late for a reverse. I still think the situation is salvageable ... do you? Or is it too late? <abbr><em><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/marketing/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/" rel="nofollow">The Big Three’s Biggest Problem Is Neither Management nor the UAW</a></em></abbr></abbr></em> Karen, It is not too late for a reverse. I still think the situation is salvageable … do you? Or is it too late?

Brad Shorrs last blog post..The Big Three’s Biggest Problem Is Neither Management nor the UAW

]]> By: Karen Swim http://www.straightnorth.com/blog/the-big-threes-biggest-problem-is-neither-management-nor-the-uaw/comment-page-1/#comment-3945 Karen Swim Wed, 17 Dec 2008 18:24:20 +0000 http://www.wordsellinc.com/?p=1054#comment-3945 Brad, living here in Michigan in the thick of it is at times overwhelming. However, you are right this is not a new issue and there are many reasons that American manufacturers (not just automakers) lost the trust / interest of the American public, some justifiable others persistent myths. You are right, bailout money is not THE answer. It is a complex issue that should have been addressed years ago, sadly the impact today is watching a city crumble around me as jobs disappear with no replacement industries or jobs. <abbr><em><abbr><em>Karen Swims last blog post..<a href="http://feeds.feedburner.com/~r/WordsForHire/~3/486614164/" rel="nofollow">Drunk with Power</a></em></abbr></abbr></em> Brad, living here in Michigan in the thick of it is at times overwhelming. However, you are right this is not a new issue and there are many reasons that American manufacturers (not just automakers) lost the trust / interest of the American public, some justifiable others persistent myths. You are right, bailout money is not THE answer. It is a complex issue that should have been addressed years ago, sadly the impact today is watching a city crumble around me as jobs disappear with no replacement industries or jobs.

Karen Swims last blog post..Drunk with Power

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