Comments on: The About Us Page – How to Write a Website, Chapter 2

By: If You Have Lots to Say, Say It on a Business Blog : Word Sell, Inc.

If You Have Lots to Say, Say It on a Business Blog : Word Sell, Inc. — Sat, 11 Apr 2009 14:59:39 +0000

[...] and display links to blog posts that elaborate on key points you want to emphasize. What about your About Us page? Maybe your static Web page presents high level information, below which you link to blog posts that [...]

By: Learn To Write SEO Articles. | 7Wins.eu

Learn To Write SEO Articles. | 7Wins.eu — Sat, 28 Feb 2009 16:42:09 +0000

[...] The About Us Page – How to Write a Website, Chapter 220 Hard Core SEO Tips | The Web Source – Coding, Design Tutorials Traffic and Link Building SitesHow To Make Fast And Easy Money â

By: Erica DeWolf

Erica DeWolf — Sun, 15 Feb 2009 22:56:33 +0000

I think the about us page is the most important page of the site. It's amazing how little time companies put into their "about" page, perhaps only providing a physical address and a phone number. But I think what was stated above is a great start to a superb about us page: - small paragraph about the basics of company- what does it do? - physical address - phone number - pictures of staff / people customers would be dealing with, and a small bio, perhaps. - Contact form- because some people would rather use a form then open up their email platform and send an email. - Any other contact info - twitter id? Facebook page? LinkedIn? etc. Erica DeWolfs last blog post..Super Bowl XLIII Ad Reaction- 2009 Wrap-Up

By: Cath Lawson

Cath Lawson — Thu, 12 Feb 2009 22:49:14 +0000

Hi Brad - This sounds like a brilliant group project. A couple of years ago, I didn't realise how many people read the about page. But a lot of folk do, so it's really important. I know mine needs updating again now. Cath Lawsons last blog post..Desperate Business Owners & Media Bullshit

By: Karen Swim

Karen Swim — Tue, 10 Feb 2009 14:43:27 +0000

Hi Brad,

Luke did an excellent job on the badge! I can’t wait to hear what others contribute. For me the About Us page is one of the common failures in websites. Too often they either read like a commercial without revealing any substance about the faces behind the business. Every page of your site SHOULD be written with your target audience in mind and the About Us page should continue that consistency but also provide some substance. So many of the sites I am hired to rewrite have about us pages that read like a boring list of facts or reveal zilch about the business, values and practices.

By: Andrew

Andrew — Mon, 09 Feb 2009 13:24:35 +0000

Brad, Provided it is written in a concise fashion, I would not see any problem with emphasizing both 'soft' issues (people, values) and hard issues (facts, figures) at the same time, and I think it would be a good idea to do both if you can. The key is to keep it brief. Three crucial items for the about page - (a) brief description of services provided; (b) contact information; and (c) I like your meet the staff page idea - it would certainly help your firm come across as being more approachable. Andrews last blog post..How healthy is Apple’s disclosure?