7/23/2010
Star Authors Discuss Their Essential Marketing Books in New Podcast
The Essential Marketing Reading List
David Ogilvy
You’ll hear Jay interview the authors of some of the most important marketing books ever written. Here are the authors you’ll hear from in the podcast:
Jack Trout, Co-author of Positioning
T. Scott Gross, Author of Microbranding
Jackie Huba, Co-author of Creating Customer Evangelists
Charlene Li, Co-author of Groundswell
Joe Sugarman, Author of Advertising Secrets of the Written Word
Jay included me as well, to discuss the last book in his lineup, Ogilvy on Advertising. David Ogilvy was one of my favorite writers in any genre, and it was fun to have an opportunity to talk about him. Thank you, Jay.
But listening to these authors talk about their books is the real treat in Jay’s podcast. They pack a great deal of marketing wisdom into five or ten minutes of conversation – ideas small and big companies alike need to understand in order to thrive in our increasingly complex marketplace.
3 Responses to Star Authors Discuss Their Essential Marketing Books in New Podcast
Hi Brad – I haven’t got into podcasts yet but I’m a fan of David Ogilvy, so I’m going to listen to this later when I have some free time. The trouble is, I’m so limited to when I can listen to anything that makes a noise because of everyone else in the house, so I have to schedule these things.
Hi Cath, 40 minutes is a big time commitment, but the interviews are great. It took me three tries to finish listening to it! If you haven’t read Ogilvy on Advertising, you’ll love it.
Brad, this is the quintessential marketing reading list with many of my favorites included. It will be fun to listen to these marketing giants discuss their work. Thanks for the tip!