Comments on: Small Business Needs Sales AND Marketing http://www.straightnorth.com/blog/small-business-needs-sales-and-marketing/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: knightsbridge business sales http://www.straightnorth.com/blog/small-business-needs-sales-and-marketing/comment-page-1/#comment-274 knightsbridge business sales Tue, 06 Oct 2009 09:27:42 +0000 http://www.wordsellinc.com/uncategorized/small-business-needs-sales-and-marketing/#comment-274 Actually I get it what I was finding from last few days you have mentioned really good and important things in your blog. Tia Smith Actually I get it what I was finding from last few days you have mentioned really good and important things in your blog.
Tia Smith

]]> By: Anonymous http://www.straightnorth.com/blog/small-business-needs-sales-and-marketing/comment-page-1/#comment-273 Anonymous Sat, 28 Jul 2007 13:50:00 +0000 http://www.wordsellinc.com/uncategorized/small-business-needs-sales-and-marketing/#comment-273 Advertising is a subset of marketing. You cannot have good advertising if your marketing house is not well-built.<br/><br/>While sales and marketing may have different personalities, it is a mistake for a business to operate the two functions independent of one another. <br/><br/>The sales department is the front line of the marketing message. They are like the Marines, taking the marketing message into battle. Advertising is a subset of marketing. You cannot have good advertising if your marketing house is not well-built.

While sales and marketing may have different personalities, it is a mistake for a business to operate the two functions independent of one another.

The sales department is the front line of the marketing message. They are like the Marines, taking the marketing message into battle.

]]> By: Anonymous http://www.straightnorth.com/blog/small-business-needs-sales-and-marketing/comment-page-1/#comment-272 Anonymous Sat, 28 Jul 2007 03:39:00 +0000 http://www.wordsellinc.com/uncategorized/small-business-needs-sales-and-marketing/#comment-272 "Although it may appear at times as though marketing and sales are at odds with each other, the two business functions actually share synergy, possible even a symbiotic type of relationship. One's energy feeds the other. One thing is for certain, both are important and neither can survive without the other."<br/><br/>At the risk of shameless self promotion Brad, that's a blurb from my recent article about sales and marketing....<br/> http://ideaseller.typepad.com/idea_sellers/2007/07/marketing-and-s.html “Although it may appear at times as though marketing and sales are at odds with each other, the two business functions actually share synergy, possible even a symbiotic type of relationship. One’s energy feeds the other. One thing is for certain, both are important and neither can survive without the other.”

At the risk of shameless self promotion Brad, that’s a blurb from my recent article about sales and marketing….
http://ideaseller.typepad.com/idea_sellers/2007/07/marketing-and-s.html

]]> By: Anonymous http://www.straightnorth.com/blog/small-business-needs-sales-and-marketing/comment-page-1/#comment-271 Anonymous Fri, 27 Jul 2007 18:10:00 +0000 http://www.wordsellinc.com/uncategorized/small-business-needs-sales-and-marketing/#comment-271 Dustin, that is an extremely good point. Among small businesses, I'll bet advertising is more misunderstood than marketing by quite a margin. Dustin, that is an extremely good point. Among small businesses, I’ll bet advertising is more misunderstood than marketing by quite a margin.

]]> By: Anonymous http://www.straightnorth.com/blog/small-business-needs-sales-and-marketing/comment-page-1/#comment-270 Anonymous Fri, 27 Jul 2007 14:58:00 +0000 http://www.wordsellinc.com/uncategorized/small-business-needs-sales-and-marketing/#comment-270 I'd also point out the difference between advertising and marketing. I had a boss whom I told, "We're doing a lot of marketing, but not much advertising." He asked, "They're the same thing, aren't they?"<br/><br/>Our marketing was our website, our showroom, our vehicle graphics and our sales literature. That's where we spent most of our focus. The only marketing we did that I considered advertising were our yellow pages and some direct mail.<br/><br/>By discerning that all advertising is marketing... but not all marketing is advertising, it made us think more intentionally about which areas of marketing we wanted to invest in. I’d also point out the difference between advertising and marketing. I had a boss whom I told, “We’re doing a lot of marketing, but not much advertising.” He asked, “They’re the same thing, aren’t they?”

Our marketing was our website, our showroom, our vehicle graphics and our sales literature. That’s where we spent most of our focus. The only marketing we did that I considered advertising were our yellow pages and some direct mail.

By discerning that all advertising is marketing… but not all marketing is advertising, it made us think more intentionally about which areas of marketing we wanted to invest in.

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