Comments on: Silly Sales Wordplay – Invest versus Spend

By: mario

mario — Mon, 18 May 2009 22:31:23 +0000

Apologies for spelling error in the word ‘phenomenon’ above.

Next time I will use my spell checker before comment submission.

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mario

real estate

By: Umendra Singh

Umendra Singh — Fri, 27 Mar 2009 09:17:26 +0000

Communication is two way process between two or more people.The term communication covers just about any interaction with another person.Its sharing information,ideas & feelings another person.

By: Monday Reading Roundup Take #23

Monday Reading Roundup Take #23 — Mon, 23 Feb 2009 12:03:02 +0000

[...] Brad Shorr uses silly wordplays to explain sales. More specifically the difference between spending and investing. [...]

By: Brad Shorr

Brad Shorr — Sat, 21 Feb 2009 17:40:00 +0000

Bill, I'm with you and Andrew - spend is spend, save is save. I never really thought about that distinction though, so thanks for bringing it up. Brad Shorrs last blog post..Premio Dardos Awards

By: Andrew

Andrew — Sat, 21 Feb 2009 12:12:22 +0000

Bill is exactly right. Any action which involves money going out of your pocket is spending - full stop. End of story. (Except for genuine investment like purchase of shares or something) 'Spend less,' may be an appropriate way to describe sales or special discounts, but 'save' is not an appropriate term where money flows out of your pocket. Andrews last blog post..Thoughts for a nation in shock

By: Bill

Bill — Sat, 21 Feb 2009 00:05:02 +0000

Brad,

Interesting topic. Can’t say that I’ve struggled with invest vs. spend – but I do twitch a bit over save vs. spend!

Seems that many who sell and/or market for a living would have us believe the act of spending somewhat less for a product purchased from them is pretty much the same as putting something aside for a rainy day. Just doesn’t work that way. Spending is spending and saving is saving, period. There is certainly a relationship between the terms but handing cash to a seller is quite different from keeping it in your pocket.

Bill

By: Brad Shorr

Brad Shorr — Fri, 20 Feb 2009 19:47:09 +0000

Hi Lennie, Advertising has gone so far down the roads of shock and silly, I'm not sure anyone expects a straightforward, sincere pitch anymore. Sad commentary! Brad Shorrs last blog post..Premio Dardos Awards

By: Lennie Rose

Lennie Rose — Fri, 20 Feb 2009 17:38:45 +0000

Great point, Brad. There seems to be this emtotional hustle that is also permeating the advertising space. The guy at the sandwhich shop that orders a delivery from their competition, the sales girl who buys her lamp from Lowe’s instead of her own boutique and tells her boss it’s for her hubby the logger. We’re all supposed to be in on the joke – but it’s insulting and has made misrepresentation a norm. But whose norm? Not mine.

By: Brad Shorr

Brad Shorr — Thu, 19 Feb 2009 15:59:07 +0000

Hi Andrew, as a less than phenomenal speller, I forgive you! Sometimes there is indeed a fine line between sensible word selection and euphemism. Your example of challenge/problem often falls in the former category, I agree. But even there, we can't wish problems away by calling them something else. Hi Karen, I suppose different sectors have their own lingo and euphemisms. Ones I used to run into a lot were "restructuring" for "terminations", or "downsizing" for "terminations". Brad Shorrs last blog post..Silly Sales Wordplay - Invest versus Spend

By: Andrew

Andrew — Thu, 19 Feb 2009 14:55:34 +0000

Apologies for spelling error in the word 'phenomenon' above. Next time I will use my spell checker before comment submission! Andrews last blog post..Three special bloggers