8/15/2007
Sales Training–One-to-One or Group?
People–even sales people–don’t like to open up in a group setting. How can you get to the key issues when people won’t tell you what they are?
Members of a training group have varying levels of skill and experience. Information and conversation that make one rep think will put another one to sleep.
Some (certainly not all) group programs offer a “magic bullet”. There is none. One-to-one is more conducive to tackling real world problems.
Group training tends to be a one-time affair. Developing sales talent takes time, and with a one-to-one approach, companies can afford to take it.
What have your experiences been with group and individual training and coaching? Is there a place for both?
2 Responses to Sales Training–One-to-One or Group?
Brad, congrats on launching your new site. Looks like it meets your business goals and you certainly have many tools to share! May you prosper.
Thanks Robyn!