Comments on: Product Pages – How to Write a Website, Chapter 3

By: If You Have Lots to Say, Say It on a Business Blog

If You Have Lots to Say, Say It on a Business Blog — Mon, 30 Mar 2009 12:02:24 +0000

[...] let your business blog and your static website be strangers. Take product pages, for instance. Keep them relatively brief and display links to blog posts that elaborate on key [...]

By: Brad Shorr

Brad Shorr — Thu, 05 Mar 2009 21:23:40 +0000

Erica, Bullet points are a great way of breaking up text, numbered or otherwise. You can't stress it enough. Brad Shorrs last blog post..Recommended Blog Reading

By: Erica DeWolf

Erica DeWolf — Thu, 05 Mar 2009 17:58:26 +0000

I think detail and bullet points are the best piece of advice for product pages. When it comes to retail and clothing- always place the clothing on a model / a dummy. It's proven that clothes look better on somebody then laying flat on a table. Erica DeWolfs last blog post..Twitter Overload- 10 Reasons Why I Love and 1 Why I Hate Twitter

By: Brad Shorr

Brad Shorr — Sun, 01 Mar 2009 15:09:46 +0000

Barbara, I’m getting the feeling you don’t like writing product pages. They are hard to put into a neat formula. PS – How do you make a web page follow up?

Cath, Your comment makes me wonder if b2b and b2c have different magic words. Some, like FREE, are universal. But certain types of b2c verbiage are off putting in business. What do you think?

Brad Shorrs last blog post..Product Pages – How to Write a Website, Chapter 3

By: Cath Lawson

Cath Lawson — Sun, 01 Mar 2009 15:03:32 +0000

Hi Brad - Well, I always struggle with product pages. I do try to use a few magic words like "you", "attraction", "secret" etc. But I always forget what they are and have to refer to my list. I did read that Agatha Christie deliberately used those magic words in her novels but I'm not sure whether it's true. Cath Lawsons last blog post..Life Problems - Is It All Your Own Fault?

By: Barbara Ling, Virtual Coach

Barbara Ling, Virtual Coach — Sun, 01 Mar 2009 11:27:31 +0000

I HATE writing product pages. Hate hate hate HATE it. Did I mention hate? That being said, I've found bullet points and 7 day followups to be the most effective in maximizing sales. Data points, Barbara Barbara Ling, Virtual Coachs last blog post..Painfully simple affiliate marketing tip from a Ninja Rubber Ducky

By: Ulla Hennig

Ulla Hennig — Sat, 28 Feb 2009 15:56:19 +0000

Brad, regarding pdfs: yes, I think those links should be labeled as pdfs, and the size of the file should be given also, so that people know what it will take them to download the file. Maybe it is possible to give a short abstract (with the necessary keywords) and then something like "detailed product information" = download pdf. Ulla Hennigs last blog post..Another Pastel Landscape

By: Articles about SEO as of February 27, 2009 | The Lessnau Lounge

Articles about SEO as of February 27, 2009 | The Lessnau Lounge — Fri, 27 Feb 2009 15:33:26 +0000

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By: Brad Shorr

Brad Shorr — Fri, 27 Feb 2009 15:13:40 +0000

Hi Karen, PDF's are a great idea, especially if you build a PDF library. Folks should always label PDF links as such - don't you think? For some reason, I don't like opening a PDF when I'm expecting an HTML page ... one downside of PDFs is that you give up opportunities to add keyword optimized content to your site. Brad Shorrs last blog post..Product Pages - How to Write a Website, Chapter 3

By: Karen Swim

Karen Swim — Fri, 27 Feb 2009 15:06:40 +0000

Brad, product pages can be really tough. You have to balance images, and information in reader friendly language. I agree with your thoughts on bite sized chunks. When dealing with complex or technical products/services I always advise clients to keep it simple but give the “detailed, analytical” buyer the opportunity to learn more. Downloadable pdfs are a great way to give information hungry buyers more without overwhelming others.