Comments on: Use Online Press Releases to Jump Start Your Business http://www.straightnorth.com/blog/online-marketingonline-press-releases/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Paul Internet Business http://www.straightnorth.com/blog/online-marketingonline-press-releases/comment-page-1/#comment-1015 Jeff Paul Internet Business Wed, 28 Jan 2009 04:15:24 +0000 http://www.wordsellinc.com/blog/online-marketing/httpwwwwordsellinccomblogonline-marketingonline-press-releases/#comment-1015 I need a comprehensive web marketing strategy designed to attract new prospects, convert leads into sales, and maximize the lifetime value of your customers I need a comprehensive web marketing strategy designed to attract new prospects, convert leads into sales, and maximize the lifetime value of your customers

]]> By: Brad Shorr http://www.straightnorth.com/blog/online-marketingonline-press-releases/comment-page-1/#comment-1014 Brad Shorr Wed, 14 May 2008 11:47:19 +0000 http://www.wordsellinc.com/blog/online-marketing/httpwwwwordsellinccomblogonline-marketingonline-press-releases/#comment-1014 Karen and Robert, you've brought up a very challenging topic -- the trade-off between SEO and quality content. Sometimes it can be a balancing act. Too many releases, especially trivial ones, will backfire, but too few, even well written, may not accomplish much lead generation. Subject for another post? Karen and Robert, you’ve brought up a very challenging topic — the trade-off between SEO and quality content. Sometimes it can be a balancing act. Too many releases, especially trivial ones, will backfire, but too few, even well written, may not accomplish much lead generation. Subject for another post?

]]> By: Karen Swim http://www.straightnorth.com/blog/online-marketingonline-press-releases/comment-page-1/#comment-1013 Karen Swim Wed, 14 May 2008 02:31:08 +0000 http://www.wordsellinc.com/blog/online-marketing/httpwwwwordsellinccomblogonline-marketingonline-press-releases/#comment-1013 Brad, this is an effective SEO and lead generation tool. Press releases that are part of a media / public relations effort have a different strategy and even more important than the release is developing relationships with media profesionals. I use "marketing" online press releases for my clients as one tool in their lead generation strategy. It has proven to be incredibly effective time and time again. As Robert noted, these press releases should still be written with reader in mind, and adhere to journalistic standards. When done appropriately, they are an excellent strategy. Brad, this is an effective SEO and lead generation tool. Press releases that are part of a media / public relations effort have a different strategy and even more important than the release is developing relationships with media profesionals. I use “marketing” online press releases for my clients as one tool in their lead generation strategy. It has proven to be incredibly effective time and time again. As Robert noted, these press releases should still be written with reader in mind, and adhere to journalistic standards. When done appropriately, they are an excellent strategy.

]]> By: Robert Hruzek http://www.straightnorth.com/blog/online-marketingonline-press-releases/comment-page-1/#comment-1012 Robert Hruzek Tue, 13 May 2008 13:13:03 +0000 http://www.wordsellinc.com/blog/online-marketing/httpwwwwordsellinccomblogonline-marketingonline-press-releases/#comment-1012 This is good advice, Brad, but I would also add a bit of caution here: Carefully select your press release material! Just releasing anything and everything will end up converting your site into a spam-fest! Think about who the readers are and what's important to them. :-D This is good advice, Brad, but I would also add a bit of caution here: Carefully select your press release material! Just releasing anything and everything will end up converting your site into a spam-fest!

Think about who the readers are and what’s important to them. :-D

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