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7/24/2007

New SEO Blog–Persona Non Gravy

Posted by: Brad Shorr

You couldn’t guess from its title, but Persona Non Gravy is a new SEO website written by Word Sell contributor and sometimes collaborator George Ajazi. George is an extremely talented SEO pro, well worth reading.

Today he talks about the importance of title tags. Not only are title tags supremely important, they are quite often entirely overlooked or given perfunctory treatment.

When you’ve done a search and are viewing the search engine return page (SERP), what makes you click on a link? Is it the title of the link, the description of the link, or both?

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