Comments on: Market DOOM Spells Social Media BOOM

By: Cath Lawson

Cath Lawson — Thu, 09 Oct 2008 21:58:18 +0000

Brad - this makes a whole heap of sense. I think we should start a social media site now. I reckon we could even charge some of the older business lot to join. My dad is clueless when it comes to the Internet and he can't understand why we can't charge folk to read our blogs. A dollar a month would soon add up. What do you reckon? We could all chip in and start a massive ad campaign. Cath Lawsons last blog post..Be A Business Success Story, No Matter What Your Age

By: Ulla Hennig

Ulla Hennig — Thu, 09 Oct 2008 16:15:09 +0000

Brad, you are absolutely right - it is ironic that our universities are so much behind the curve. But you must know that in Germany universities are part of public office, that means bureaucracy, bureaucracy. Some days ago I had to send an information regarding some health issue to all the employees via e-mail, and I had to send it to our IT-department so that they sent it away. I didn't have the rights to do so. But I don't give up... Ulla Hennigs last blog post..The Art of Saying “No!”

By: Brad Shorr

Brad Shorr — Thu, 09 Oct 2008 12:21:10 +0000

Jean, It's important to always be searching for the upside, no matter how difficult. Joanna, These certainly are unprecedented times, but companies that innovate seem to do a whole lot better than those that don't in weak markets. Time will tell. Ulla, Awareness is a key issue, I agree. Here, business seems to have caught on to blogs and so forth - I think largely because of the popularity of YouTube and the references to political blogs in the mainstream media news. Social media is much more familiar to the business audience than it was even a year ago. In the educational sphere, I have no idea, but it strikes me as ironic (but not surprising) that a university, of all institutions, would be behind the curve - first, because they are all about learning, and second, because their market is young people who are social media users. Brad Shorrs last blog post..Welcome to the Sexy Sixties

By: Ulla

Ulla — Thu, 09 Oct 2008 10:30:27 +0000

Brad, I am not sure, too. I am not working in a business, but at a university, and public relation is done there the old way - with the exception that statements for the press are sent electronically as pdfs (which is a step forward, though). But there is no use of social media yet, and even no discussion about it. Change takes time, and the condition for investing time is, that you have the feeling, that it will be an advantage for you. But in order to get that feeling, you have at least to get informed - which takes time. Ullas last blog post..The Art of Saying “No!”

By: Joanna Young

Joanna Young — Wed, 08 Oct 2008 21:43:43 +0000

Brad, I'm not sure. I think the changes that are going on are so fundamental and threatening that businesses might well hunker down and stick with what's known rather than investing - even if it's time rather than dollars - in something that's still unfamiliar. But I hope you're right. It was a good set of arguments anyway! Joanna Youngs last blog post..10 Ways to Link Out Responsibly

By: Jean Browman--Cheerful Monk

Jean Browman--Cheerful Monk — Wed, 08 Oct 2008 20:12:47 +0000

PS You're wise in asking the question, "What's the opportunity here?" Jean Browman--Cheerful Monks last blog post..Creating a Sacred Space

By: Jean Browman--Cheerful Monk

Jean Browman--Cheerful Monk — Wed, 08 Oct 2008 20:11:59 +0000

I don't know about social media, but I do know I'm getting more of my news from the web now. We've been getting the Wall Street Journal for years, and we've noticed the decline in quality...newspapers are being challenged by the internet and are having to respond or go out of business. Good luck in benefiting from the changes! Jean Browman--Cheerful Monks last blog post..Creating a Sacred Space

By: Brad Shorr

Brad Shorr — Wed, 08 Oct 2008 15:23:23 +0000

Karen, so true. Are you seeing this trend? Brad Shorrs last blog post..Market DOOM Spells Social Media BOOM

By: Karen Swim

Karen Swim — Wed, 08 Oct 2008 15:20:53 +0000

Hi Brad, smart companies know that continuing to market through an economic downturn has a positive impact on revenues and sales. As such those companies are not abandoning traditional media but shifting dollars into the social media space - it is certainly cost efficient but it is also a strategic decision to go where customers are gathering. Karen Swims last blog post..5 Tips to Spice Up Your Business

By: Brad Shorr

Brad Shorr — Wed, 08 Oct 2008 13:19:44 +0000

Hi Robert, Yes, change is traumatic. But necessity is the mother of invention, and only the inventive can prosper in serious downturns. Brad Shorrs last blog post..Market DOOM Spells Social Media BOOM