6/11/2007
Let’s Play a Branding Game
Every company should have a signature. Something it’s known for. A quality that comes to mind the instant a person thinks of you.
Let’s play Branding Word Association…
What’s the first company that comes to mind when you think of the following words/phrases? (If you click on the links, you’ll see my responses.)
Whatever companies come to mind have strong brands. Most likely they are excellent in most every respect. Yet they have one signature benefit that stands out.
Does your company have a signature benefit? Do your customers know what it is?
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