Comments on: Internal Links, SEO, Sales, and B2B Websites

By: Dan Rippon

Dan Rippon — Thu, 04 Feb 2010 13:58:48 +0000

Hey Brad,
I picked this one up recently from Graywolf – http://wordpress.org/extend/plugins/cross-linker/. It’s a neat little WordPress plugin that builds your internal links for you (against set criteria, of course). May be useful to someone!

By: Are There SEO Benefits to Interlinking All Your Web Pages? :: Web Design, Web Development, Web Traffic and SEO

Wed, 27 Jan 2010 23:34:00 +0000

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By: Andrew

Andrew — Wed, 27 Jan 2010 09:45:38 +0000

Brad,

I agree with Karen about your new theme. Slick, stylish and fresh yet still beautifully organized and straightforward. Love it!

By: Brad Shorr

Brad Shorr — Tue, 26 Jan 2010 13:39:32 +0000

Hi Karen, Thanks for noticing! I’ve been trying to simplify, simplify, simplify. One thing I notice – as WP themes evolve, the out-of-the-box internal linking schemes improve. It is really important to have certain elements on that sidebar, but with the wrong theme, it can be problematic getting there. Good luck with your project – it sure is hard to work on your own stuff, isn’t it?

By: Karen Swim

Karen Swim — Tue, 26 Jan 2010 13:06:40 +0000

Wow, Brad! I had to double check to make sure that my browser had not misdirected me, lol! Congrats on the new site design, it’s beautiful! Wow! This is a timely post for me. Lately, I’ve been trying to rid myself of cobbler’s syndrome and am slowly making progress. Internal linking definitely improves the visitor experience and usability of your site particularly on content heavy sites.

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Mon, 25 Jan 2010 23:47:56 +0000

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uberVU - social comments — Mon, 25 Jan 2010 13:51:03 +0000

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By: Brad Shorr

Brad Shorr — Mon, 25 Jan 2010 11:54:37 +0000

Hi Andrew, Your comment is not really off topic at all. One of the key advantages of having intelligent internal links on your site is that it improves the user experience. What you just related is a terrible user experience. Clearly, the nightmare ticket site did not have an adequate system of internal links to guide you to what you wanted. We’ve all been there, and it is frustrating in the extreme. My guess is you were looking for a link to an FAQ page, or an online chat link, or maybe even a Buy Tickets Now link. Maybe you should send the webmaster this post and conversation.

By: Andrew

Andrew — Mon, 25 Jan 2010 11:44:07 +0000

Brad,

This is slightly off topic (apologies about this – since I know next to nothing about internal linking, I cannot really add anything about this to what you have already said), but one crucial aspect of site design is that after the customer has decided they want to give your product a try, the process of making actually placing and order and making a purchase must be absolutely crystal clear and simple.

To borrow and example from the B2C world, I recently spent a very, very long time on the site of an Australian ticketing agency trying to work out how to actually order some tickets for the Australian Open tennis tournament. The ticketing agency’s site had lots of glossy information about the tournament and other events, but nowhere was there any place in which users could click and actually purchase a ticket. Talking to family and friends, I found that I was not alone in my frustrations on that site (eventually I did manage to do it, but the process was certainly not explained properly at all).

The concept applies equally in the B2B world – the process for placing orders and making purchases and payment should be crystal clear. No use having the flashiest site if customers can’t work out how to actually order your product or service.

Sorry, I know this is a bit off topic, given that you were talking about the technical aspects of internal links.