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	<title>Comments on: In Praise of One Liners</title>
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	<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/</link>
	<description>Internet Marketing, Branding and Web Development for B2B</description>
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		<title>By: Brad Shorr</title>
		<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/comment-page-1/#comment-2963</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Thu, 25 Sep 2008 19:44:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=949#comment-2963</guid>
		<description>Jean, I like that last one, too. Never heard it, but a good one to repeat out loud or silently as often as possible!

&lt;abbr&gt;&lt;em&gt;Brad Shorrs last blog post..&lt;a href=&quot;http://www.wordsellinc.com/blog/copywriting/in-praise-of-one-liners/&quot; rel=&quot;nofollow&quot;&gt;In Praise of One Liners&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Jean, I like that last one, too. Never heard it, but a good one to repeat out loud or silently as often as possible!</p>
<p><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/copywriting/in-praise-of-one-liners/" rel="nofollow">In Praise of One Liners</a></em></abbr></p>
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		<title>By: Jean Browman--Cheerful Monk</title>
		<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/comment-page-1/#comment-2962</link>
		<dc:creator>Jean Browman--Cheerful Monk</dc:creator>
		<pubDate>Thu, 25 Sep 2008 19:25:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=949#comment-2962</guid>
		<description>This has been a challenging week, so at the moment some of my favorite personal one-liners are:

1) Centered, creative and constructive.

2) What&#039;s the opportunity here?

3) If I weren&#039;t so busy worrying, what would I be doing?

4) How can I make this a sacred moment?

The last one is brand new, and as I write this it&#039;s the one that has the most power.

&lt;abbr&gt;&lt;em&gt;Jean Browman--Cheerful Monks last blog post..&lt;a href=&quot;http://cheerfulmonk.com/2008/09/22/is-this-really-the-best-use-of-my-time/&quot; rel=&quot;nofollow&quot;&gt;Is This Really The Best Use of My Time?&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>This has been a challenging week, so at the moment some of my favorite personal one-liners are:</p>
<p>1) Centered, creative and constructive.</p>
<p>2) What&#8217;s the opportunity here?</p>
<p>3) If I weren&#8217;t so busy worrying, what would I be doing?</p>
<p>4) How can I make this a sacred moment?</p>
<p>The last one is brand new, and as I write this it&#8217;s the one that has the most power.</p>
<p><abbr><em>Jean Browman&#8211;Cheerful Monks last blog post..<a href="http://cheerfulmonk.com/2008/09/22/is-this-really-the-best-use-of-my-time/" rel="nofollow">Is This Really The Best Use of My Time?</a></em></abbr></p>
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	<item>
		<title>By: Funny Blog &#187; Blog Archive &#187; In Praise of bOne Liners/b</title>
		<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/comment-page-1/#comment-2961</link>
		<dc:creator>Funny Blog &#187; Blog Archive &#187; In Praise of bOne Liners/b</dc:creator>
		<pubDate>Thu, 25 Sep 2008 17:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=949#comment-2961</guid>
		<description>[...] Brad Shorr wrote an interesting post today onHere&#8217;s a quick excerptbOne/b of my clients has a VERY successful e-newsletter. It is bone/b sentence long. Brevity is a virtue. Cath Lawson observes that the pace of life today is frantic. So here are a couple copywriting bone liners/b – b&#8230;/b [...]</description>
		<content:encoded><![CDATA[<p>[...] Brad Shorr wrote an interesting post today onHere&#8217;s a quick excerptbOne/b of my clients has a VERY successful e-newsletter. It is bone/b sentence long. Brevity is a virtue. Cath Lawson observes that the pace of life today is frantic. So here are a couple copywriting bone liners/b – b&#8230;/b [...]</p>
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	<item>
		<title>By: Brad Shorr</title>
		<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/comment-page-1/#comment-2960</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Thu, 25 Sep 2008 15:48:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=949#comment-2960</guid>
		<description>Hi Lori, thanks for the tip about Brian Andreas. I really like number 1 - you could ponder that all day. It really is harder to write fewer words than many. Clients sometimes get sticker shock when they hear how much it costs to create a tag line, but I find those projects two or three times as challenging and time consuming as writing five or ten basic Web pages.

&lt;abbr&gt;&lt;em&gt;Brad Shorrs last blog post..&lt;a href=&quot;http://www.wordsellinc.com/blog/copywriting/in-praise-of-one-liners/&quot; rel=&quot;nofollow&quot;&gt;In Praise of One Liners&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Hi Lori, thanks for the tip about Brian Andreas. I really like number 1 &#8211; you could ponder that all day. It really is harder to write fewer words than many. Clients sometimes get sticker shock when they hear how much it costs to create a tag line, but I find those projects two or three times as challenging and time consuming as writing five or ten basic Web pages.</p>
<p><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/copywriting/in-praise-of-one-liners/" rel="nofollow">In Praise of One Liners</a></em></abbr></p>
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		<title>By: SpaceAgeSage --- Lori</title>
		<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/comment-page-1/#comment-2959</link>
		<dc:creator>SpaceAgeSage --- Lori</dc:creator>
		<pubDate>Thu, 25 Sep 2008 15:40:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=949#comment-2959</guid>
		<description>One of the shortest storytellers I know is artist Brian Andreas (http://www.storypeople.com/storypeople/Home.do). In a few words he can capture a feeling, a lifetime of meaning, or maybe an ache we never could explain -- all in his quirky, insightful style. His stories, though short, beg to be digested for along time:

1)
One Us
Today all I could remember was the way your body held the ocean of my self &amp; for a moment there was only one us in all creation.

2)
This is just one of those lives you try &amp; get through, she told me, I&#039;m hoping for better luck next time.

3)
Some Kind of Ride
feels like some kind of ride but it&#039;s turning out just to be life going absolutely perfectly

&lt;abbr&gt;&lt;em&gt;SpaceAgeSage --- Loris last blog post..&lt;a href=&quot;http://spaceagesage.com/2008/09/24/criticisms-dark-and-light-sides/&quot; rel=&quot;nofollow&quot;&gt;Criticism’s dark and light sides&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>One of the shortest storytellers I know is artist Brian Andreas (<a href="http://www.storypeople.com/storypeople/Home.do" rel="nofollow">http://www.storypeople.com/storypeople/Home.do</a>). In a few words he can capture a feeling, a lifetime of meaning, or maybe an ache we never could explain &#8212; all in his quirky, insightful style. His stories, though short, beg to be digested for along time:</p>
<p>1)<br />
One Us<br />
Today all I could remember was the way your body held the ocean of my self &amp; for a moment there was only one us in all creation.</p>
<p>2)<br />
This is just one of those lives you try &amp; get through, she told me, I&#8217;m hoping for better luck next time.</p>
<p>3)<br />
Some Kind of Ride<br />
feels like some kind of ride but it&#8217;s turning out just to be life going absolutely perfectly</p>
<p><abbr><em>SpaceAgeSage &#8212; Loris last blog post..<a href="http://spaceagesage.com/2008/09/24/criticisms-dark-and-light-sides/" rel="nofollow">Criticism’s dark and light sides</a></em></abbr></p>
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		<title>By: Brad Shorr</title>
		<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/comment-page-1/#comment-2958</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Thu, 25 Sep 2008 12:51:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=949#comment-2958</guid>
		<description>Hi Robyn, Verbs rock! Finding the right verb reduces verbiage. Consider that sentence. My first draft might have been, Finding the right verb is a good way to reduce verbiage. (BTW, I just noticed that &quot;excess verbiage&quot; is redundant - another word to leave out!)

&lt;abbr&gt;&lt;em&gt;Brad Shorrs last blog post..&lt;a href=&quot;http://www.wordsellinc.com/blog/copywriting/in-praise-of-one-liners/&quot; rel=&quot;nofollow&quot;&gt;In Praise of One Liners&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Hi Robyn, Verbs rock! Finding the right verb reduces verbiage. Consider that sentence. My first draft might have been, Finding the right verb is a good way to reduce verbiage. (BTW, I just noticed that &#8220;excess verbiage&#8221; is redundant &#8211; another word to leave out!)</p>
<p><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/copywriting/in-praise-of-one-liners/" rel="nofollow">In Praise of One Liners</a></em></abbr></p>
]]></content:encoded>
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		<title>By: Robyn</title>
		<link>http://www.straightnorth.com/blog/in-praise-of-one-liners/comment-page-1/#comment-2957</link>
		<dc:creator>Robyn</dc:creator>
		<pubDate>Thu, 25 Sep 2008 12:44:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=949#comment-2957</guid>
		<description>Brad, the short and sweet, leave it out works.  Sometimes a person&#039;s tempted to keep adding useful information.  I go back and delete the &quot;empty words&quot; I tend to fill in on a rough draft and examine my verbs.  That helps bring clarity.

&lt;abbr&gt;&lt;em&gt;Robyns last blog post..&lt;a href=&quot;http://brainbasedbiz.blogspot.com/2008/09/dont-fear-pauses.html&quot; rel=&quot;nofollow&quot;&gt;Don&#039;t fear the pauses!&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Brad, the short and sweet, leave it out works.  Sometimes a person&#8217;s tempted to keep adding useful information.  I go back and delete the &#8220;empty words&#8221; I tend to fill in on a rough draft and examine my verbs.  That helps bring clarity.</p>
<p><abbr><em>Robyns last blog post..<a href="http://brainbasedbiz.blogspot.com/2008/09/dont-fear-pauses.html" rel="nofollow">Don&#8217;t fear the pauses!</a></em></abbr></p>
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