5/30/2009
If Words Could Kill: Words That Spell Disaster for Your PR or Ad Campaign
Just as some words and phrases have special power to persuade, others at best seriously weaken and at worst totally destroy the impact of a PR or ad campaign. Therefore, it’s critical that a copywriter know the difference.
The Copywriter’s Objective
In every promotional communication, the copywriter’s goal is to convince the reader to do one or more of the following:
- Accept an idea
- Believe in a company or product
- Recognize his need or desire for the product
- Purchase the product
- Leave the door open for future sales opportunities
Back to Top
