8/4/2010
How to Use Google Analytics
What Is Google Analytics?
Google Analytics is a powerful software application that enables website owners to track various metrics that help them determine the effectiveness of their marketing efforts. The application is offered by Google absolutely free, the only requirement being a Google account.
Though this post focuses on Google Analytics, it should be pointed out here that there are many other great reasons to sign up for a Google account. In addition to giving you access to Google Analytics, your account will also provide a wide variety of other free Google applications, including Google Documents, Google Reader, Google Trends, and Google Alerts, to name just a few. Each of these resources can help you stay on top of the data that will help keep your business running smoothly. If you haven’t tried Google applications before, your interest in Google Analytics may just prove serendipitous for your business if it provides the incentive you need to acquire all these other helpful programs.
