Comments on: How to Sell Social Media to B2B Companies http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Selling Social Media and the 3 B2B Mindsets http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6668 Selling Social Media and the 3 B2B Mindsets Mon, 04 Jan 2010 12:14:34 +0000 http://www.wordsellinc.com/?p=3390#comment-6668 [...] a great deal of talk lately about pitching social media services to b2b firms. Alina Popescu wrote How to Sell Social Media to B2B Companies right here, and this one, The 5 Things I Hate About Social Media, by Brian Carter on Karen [...] [...] a great deal of talk lately about pitching social media services to b2b firms. Alina Popescu wrote How to Sell Social Media to B2B Companies right here, and this one, The 5 Things I Hate About Social Media, by Brian Carter on Karen [...]

]]> By: Alina Popescu http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6669 Alina Popescu Sun, 20 Dec 2009 20:04:29 +0000 http://www.wordsellinc.com/?p=3390#comment-6669 <p>Hi Andrew, thanks so much for reading the post and commenting on it! Much appreciated</p> <p><i>This comment was originally posted on Words of a Broken Mirror</i></p> Hi Andrew, thanks so much for reading the post and commenting on it! Much appreciated

This comment was originally posted on Words of a Broken Mirror

]]> By: Alina Popescu http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6667 Alina Popescu Sun, 20 Dec 2009 08:08:14 +0000 http://www.wordsellinc.com/?p=3390#comment-6667 Andrew, you are right, most legal issues are far too complicated to be tackled by someone who hasn't got a law degree. But most agencies work with clients from different fields and have a basic knowledge of what info not to reveal. The in-depth insight has to come from a legal department. But unless the agency or individual taking on the social media project is aware of this aspect, they will never even think of going to a specialist. Most companies either employ or outsource legal matters, so the experts are close by. The trick is to know you have to consult them. The basic knowledge also comes in handy as the legal adviser is not always there, monitoring your every tweet, blog post or Facebook status change :) Jeff, who is in charge of the project is indeed important, when sharing it and when doing it in house. Social Media is fast. The agency or employee need to be able to respond fast, so that person needs to either be able to make decisions on their own, or have quick access to those who can decide. This is as important as the skills required by effectively implementing a social media strategy. Andrew, you are right, most legal issues are far too complicated to be tackled by someone who hasn’t got a law degree. But most agencies work with clients from different fields and have a basic knowledge of what info not to reveal. The in-depth insight has to come from a legal department. But unless the agency or individual taking on the social media project is aware of this aspect, they will never even think of going to a specialist. Most companies either employ or outsource legal matters, so the experts are close by. The trick is to know you have to consult them.

The basic knowledge also comes in handy as the legal adviser is not always there, monitoring your every tweet, blog post or Facebook status change :)

Jeff, who is in charge of the project is indeed important, when sharing it and when doing it in house. Social Media is fast. The agency or employee need to be able to respond fast, so that person needs to either be able to make decisions on their own, or have quick access to those who can decide. This is as important as the skills required by effectively implementing a social media strategy.

]]> By: Jeff Mello http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6666 Jeff Mello Sat, 19 Dec 2009 15:47:07 +0000 http://www.wordsellinc.com/?p=3390#comment-6666 Alina, Thank you for this informative post. One of the most important points is the discussion of who will be doing the work. I believe either the company does it 100% or it is a shared approach between the company and the person who is managing their Social Media Strategy (Agency, Consultant, etc.). Alina,

Thank you for this informative post. One of the most important points is the discussion of who will be doing the work. I believe either the company does it 100% or it is a shared approach between the company and the person who is managing their Social Media Strategy (Agency, Consultant, etc.).

]]> By: CDMmedia http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6670 CDMmedia Fri, 18 Dec 2009 21:06:10 +0000 http://www.wordsellinc.com/?p=3390#comment-6670 <p>How to Sell #socialmedia to B2B Companies <a href="http://ow.ly/MLWC" rel="nofollow">http://ow.ly/MLWC</a> #marketing</p> <p><i>This comment was originally posted on <a href="http://twitter.com/CDMmedia/statuses/6808365640" rel="nofollow">Twitter</a></i></p> How to Sell #socialmedia to B2B Companies http://ow.ly/MLWC #marketing

This comment was originally posted on Twitter

]]> By: Alina Popescu http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6665 Alina Popescu Fri, 18 Dec 2009 12:28:10 +0000 http://www.wordsellinc.com/?p=3390#comment-6665 Karen, I agree, it is funny how we get so wrapped up in what we do and love, that forget how to translate it to outsiders :) But success does come from knowing how to explain the ways you can help out and how they eventually make more money for your company/clients. Karen, I agree, it is funny how we get so wrapped up in what we do and love, that forget how to translate it to outsiders :) But success does come from knowing how to explain the ways you can help out and how they eventually make more money for your company/clients.

]]> By: Andrew http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6671 Andrew Fri, 18 Dec 2009 10:37:31 +0000 http://www.wordsellinc.com/?p=3390#comment-6671 <p>Alina,</p> <p>As I just said over on Brad’s blog – a very good overview of the process involved in the successful promotion of social media to B2B companies. </p> <p>Well done.<br /> Andrew´s last blog ..Niger Delta Crisis – Big Oil’s Big Lesson</p> <p><i>This comment was originally posted on Words of a Broken Mirror</i></p> Alina,

As I just said over on Brad’s blog – a very good overview of the process involved in the successful promotion of social media to B2B companies.

Well done.
Andrew´s last blog ..Niger Delta Crisis – Big Oil’s Big Lesson

This comment was originally posted on Words of a Broken Mirror

]]> By: Andrew http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6664 Andrew Fri, 18 Dec 2009 10:35:14 +0000 http://www.wordsellinc.com/?p=3390#comment-6664 Alina, You mentioned over on your blog your desire to put forth 'a really good piece' in this discussion. This you have certainly done - you have summarized the steps needed to sell B2B to companies very well. Cath's comment about legal issues brings up an interesting point about just how challenging this new environment of social media is. Whilst I do not question the need for prudence with regard to legal issues, nor the need for those promoting social media solutions to have an idea about the general legal issues involved, I would have thought that possession of a detailed knowledge every possible legal issue would have been well beyond the average individual or team promoting these kinds of solutions. I guess medium/larger companies would be well advised to acquire professional legal advice during the process of setting up and implementing their social media strategy. Alina,

You mentioned over on your blog your desire to put forth ‘a really good piece’ in this discussion. This you have certainly done – you have summarized the steps needed to sell B2B to companies very well.

Cath’s comment about legal issues brings up an interesting point about just how challenging this new environment of social media is. Whilst I do not question the need for prudence with regard to legal issues, nor the need for those promoting social media solutions to have an idea about the general legal issues involved, I would have thought that possession of a detailed knowledge every possible legal issue would have been well beyond the average individual or team promoting these kinds of solutions.

I guess medium/larger companies would be well advised to acquire professional legal advice during the process of setting up and implementing their social media strategy.

]]> By: Karen Swim http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6663 Karen Swim Thu, 17 Dec 2009 15:15:05 +0000 http://www.wordsellinc.com/?p=3390#comment-6663 Hi Alina! Really excellent points on how to sell these campaigns. It's funny how many professionals talk about social media and use language that means nothing to their intended audience. Understanding your prospective client's bottom line and presenting how the campaign can help them with their goals is essential to not only getting the deal but continuing success. Hi Alina! Really excellent points on how to sell these campaigns. It’s funny how many professionals talk about social media and use language that means nothing to their intended audience. Understanding your prospective client’s bottom line and presenting how the campaign can help them with their goals is essential to not only getting the deal but continuing success.

]]> By: Alina Popescu http://www.straightnorth.com/blog/how-to-sell-social-media-to-b2b-companies/comment-page-1/#comment-6662 Alina Popescu Thu, 17 Dec 2009 08:32:27 +0000 http://www.wordsellinc.com/?p=3390#comment-6662 Cath, you are right, knowing the legal aspects that affect your work is a must. This means that both employees and agencies in charge of a social media project need to know all laws, international standards, and company policies, client / partner agreements and other such details that restrict their possibilities of posting certain details online. Cath, you are right, knowing the legal aspects that affect your work is a must. This means that both employees and agencies in charge of a social media project need to know all laws, international standards, and company policies, client / partner agreements and other such details that restrict their possibilities of posting certain details online.

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