10/12/2007
How to Plan Your Search Engine Marketing Budget
Deciding where to begin in terms of setting your search-related budget is no easy feat. To this day, multinational companies and industry veterans still struggle with the ever changing search engine “world” and its myriad of costly nuances. A good place to start is to look at the type of business you have and the market you cater to. Are you a B2B or B2C company? That alone will be able to help steer you through the search strategy budget maze. B to B’s article “Stark contrast in use of new media between b-to-b, b-to-c companies“
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