<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: How to Design a Leaflet</title>
	<atom:link href="http://www.straightnorth.com/blog/how-to-design-a-leaflet/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/</link>
	<description>Internet Marketing, Branding and Web Development for B2B</description>
	<lastBuildDate>Mon, 06 Feb 2012 20:45:41 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: Brad Shorr</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5238</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Fri, 26 Jun 2009 15:30:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5238</guid>
		<description>Jackie, Good luck! Diabetes research is a great cause and I&#039;m honored if I can be of assistance.</description>
		<content:encoded><![CDATA[<p>Jackie, Good luck! Diabetes research is a great cause and I&#8217;m honored if I can be of assistance.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jackie Cameron</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5237</link>
		<dc:creator>Jackie Cameron</dc:creator>
		<pubDate>Fri, 26 Jun 2009 15:16:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5237</guid>
		<description>We run a fundraising coffee morning every november in aid of funds for diabetes research. It makes a reasonable amount from a relatively small effort but our flyers have obviously been weak and ineffective in the past and I will pass this advice to the volunteer team to see if we can be a bit more professional this year!

Thanks Brad.</description>
		<content:encoded><![CDATA[<p>We run a fundraising coffee morning every november in aid of funds for diabetes research. It makes a reasonable amount from a relatively small effort but our flyers have obviously been weak and ineffective in the past and I will pass this advice to the volunteer team to see if we can be a bit more professional this year!</p>
<p>Thanks Brad.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brad Shorr</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5236</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Wed, 24 Jun 2009 15:19:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5236</guid>
		<description>Hi Fred, You can get the best of both worlds by using a font that looks like handwriting. :)  I&#039;m not sure what stylistic effect this leaflet was aiming at, but to me it doesn&#039;t convey anything in particular.</description>
		<content:encoded><![CDATA[<p>Hi Fred, You can get the best of both worlds by using a font that looks like handwriting. <img src='http://www.straightnorth.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   I&#8217;m not sure what stylistic effect this leaflet was aiming at, but to me it doesn&#8217;t convey anything in particular.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred H Schlegel</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5235</link>
		<dc:creator>Fred H Schlegel</dc:creator>
		<pubDate>Wed, 24 Jun 2009 15:15:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5235</guid>
		<description>I like your analysis Brad.  I&#039;m thinking one other way to go would be to drop the computer involvement entirely. Make it look even more home made - handwritten and copied - simply to get across the feel of an individual&#039;s personal commitment to a cause. I&#039;m still more attracted to car wash signs done in crayon than vinyl lettering.</description>
		<content:encoded><![CDATA[<p>I like your analysis Brad.  I&#8217;m thinking one other way to go would be to drop the computer involvement entirely. Make it look even more home made &#8211; handwritten and copied &#8211; simply to get across the feel of an individual&#8217;s personal commitment to a cause. I&#8217;m still more attracted to car wash signs done in crayon than vinyl lettering.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brad Shorr</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5234</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Wed, 24 Jun 2009 13:06:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5234</guid>
		<description>Hi Andrew, Point taken on grammatical errors. I&#039;d say the potential harm depends on the type of error. In my mind, a redundancy is far less severe than a run on sentence or misspelling. But in general I do agree that it&#039;s best to adhere to the rules. Now that you&#039;ve got me thinking, in the example above, the redundancy could be avoided easily -

Free!
Win Prizes at xxxxx Church This Sunday

See? Your comment made our theoretical leaflet even better. Thank you!</description>
		<content:encoded><![CDATA[<p>Hi Andrew, Point taken on grammatical errors. I&#8217;d say the potential harm depends on the type of error. In my mind, a redundancy is far less severe than a run on sentence or misspelling. But in general I do agree that it&#8217;s best to adhere to the rules. Now that you&#8217;ve got me thinking, in the example above, the redundancy could be avoided easily -</p>
<p>Free!<br />
Win Prizes at xxxxx Church This Sunday</p>
<p>See? Your comment made our theoretical leaflet even better. Thank you!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Andrew</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5233</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Wed, 24 Jun 2009 12:46:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5233</guid>
		<description>Hi Brad,

I like things simple, and deciphering this type of message is all too hard for me.

Although I can see how this kind of message would draw in the readers attention, this is only useful if the attention leads is likely to lead to action, which is not likely to be the case if the message is not clear and simple.

With regard to grammar errors, I would think that the range of circumstances in which producing material with purposeful grammar errors would constitute an effective marketing practice would be very limited indeed. Perhaps one case where such errors might be appropriate in the case of a radio station aimed at an alternative audience - provided it is made clear to the target audience that the errors are indeed purposeful and deliberate.

But in the vast majority of cases, these types of errors will only serve to create questions with regard to the professionalism of your organization, which in turn will cause doubt in the minds of your target audience as to whether your organization can be trusted to provide reliable service on a consistent basis.</description>
		<content:encoded><![CDATA[<p>Hi Brad,</p>
<p>I like things simple, and deciphering this type of message is all too hard for me.</p>
<p>Although I can see how this kind of message would draw in the readers attention, this is only useful if the attention leads is likely to lead to action, which is not likely to be the case if the message is not clear and simple.</p>
<p>With regard to grammar errors, I would think that the range of circumstances in which producing material with purposeful grammar errors would constitute an effective marketing practice would be very limited indeed. Perhaps one case where such errors might be appropriate in the case of a radio station aimed at an alternative audience &#8211; provided it is made clear to the target audience that the errors are indeed purposeful and deliberate.</p>
<p>But in the vast majority of cases, these types of errors will only serve to create questions with regard to the professionalism of your organization, which in turn will cause doubt in the minds of your target audience as to whether your organization can be trusted to provide reliable service on a consistent basis.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Karen Swim</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5232</link>
		<dc:creator>Karen Swim</dc:creator>
		<pubDate>Tue, 23 Jun 2009 15:20:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5232</guid>
		<description>ROFL! &quot;The spirit is willing, but the results are weak.&quot; You have just coined a new marketing line, I love this and can&#039;t wait to share it with my friends who specialize in Church marketing. lol!</description>
		<content:encoded><![CDATA[<p>ROFL! &#8220;The spirit is willing, but the results are weak.&#8221; You have just coined a new marketing line, I love this and can&#8217;t wait to share it with my friends who specialize in Church marketing. lol!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brad Shorr</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5231</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Tue, 23 Jun 2009 15:00:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5231</guid>
		<description>Hi Karen, That&#039;s been my experience as well, and even worse when it comes to websites, which is a whole other can of worms. I think a big part of the problem with churches is that volunteers are coming together based on interest more than expertise, which results in an unwieldy group that tries to include everyone&#039;s ideas. The spirit is willing, but the results are weak. :)</description>
		<content:encoded><![CDATA[<p>Hi Karen, That&#8217;s been my experience as well, and even worse when it comes to websites, which is a whole other can of worms. I think a big part of the problem with churches is that volunteers are coming together based on interest more than expertise, which results in an unwieldy group that tries to include everyone&#8217;s ideas. The spirit is willing, but the results are weak. <img src='http://www.straightnorth.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Karen Swim</title>
		<link>http://www.straightnorth.com/blog/how-to-design-a-leaflet/comment-page-1/#comment-5230</link>
		<dc:creator>Karen Swim</dc:creator>
		<pubDate>Tue, 23 Jun 2009 14:55:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=2154#comment-5230</guid>
		<description>Brad, this was an excellent case study. Sadly, it&#039;s typical of my many church marketing efforts. I get faith based emails that suffer from the same syndrome, ten different colors and fonts, ten urls at the end and so many calls to action I never know what I&#039;m really supposed to do. The marketing message ends up looking and feeling like someone threw up on the page. I&#039;m glad that you used this to help us all improve our messaging. That old adage, KISS really does apply in marketing.</description>
		<content:encoded><![CDATA[<p>Brad, this was an excellent case study. Sadly, it&#8217;s typical of my many church marketing efforts. I get faith based emails that suffer from the same syndrome, ten different colors and fonts, ten urls at the end and so many calls to action I never know what I&#8217;m really supposed to do. The marketing message ends up looking and feeling like someone threw up on the page. I&#8217;m glad that you used this to help us all improve our messaging. That old adage, KISS really does apply in marketing.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

<!-- Served from: www.straightnorth.com @ 2012-02-09 11:45:02 by W3 Total Cache -->
