Comments on: How Can B2B Firms Use Social Media? http://www.straightnorth.com/blog/how-can-b2b-firms-use-social-media/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brad Shorr http://www.straightnorth.com/blog/how-can-b2b-firms-use-social-media/comment-page-1/#comment-7592 Brad Shorr Fri, 09 Jul 2010 11:47:42 +0000 http://www.wordsellinc.com/?p=4495#comment-7592 Jeanne, Excellent additions. With all the emphasis on communication in social media, we easily forget how useful these platforms are for pure market research. Jeanne, Excellent additions. With all the emphasis on communication in social media, we easily forget how useful these platforms are for pure market research.

]]> By: Jeanne Dininni http://www.straightnorth.com/blog/how-can-b2b-firms-use-social-media/comment-page-1/#comment-7591 Jeanne Dininni Thu, 08 Jul 2010 22:19:02 +0000 http://www.wordsellinc.com/?p=4495#comment-7591 Brad, Today's businesses can use social media in so many ways. Great idea delineating them in a list to let businesspeople know what areas they may be missing in their social media strategy. A few other objectives I've thought of to add to the list would be these (with categories in parentheses): Gather market research (Market Intelligence) Spread goodwill (Corporate Image) Improve customer relations (Corporate Image) Demonstrate responsiveness to consumer concerns (Company Services) Troubleshoot existing customer service issues (Company Services) Troubleshoot existing PR issues (Corporate Image) Of course, there's always some overlap, but I think each has a more-or-less unique main focus. Brad,

Today’s businesses can use social media in so many ways. Great idea delineating them in a list to let businesspeople know what areas they may be missing in their social media strategy. A few other objectives I’ve thought of to add to the list would be these (with categories in parentheses):

Gather market research (Market Intelligence)
Spread goodwill (Corporate Image)
Improve customer relations (Corporate Image)
Demonstrate responsiveness to consumer concerns (Company Services)
Troubleshoot existing customer service issues (Company Services)
Troubleshoot existing PR issues (Corporate Image)

Of course, there’s always some overlap, but I think each has a more-or-less unique main focus.

]]> By: Brad Shorr http://www.straightnorth.com/blog/how-can-b2b-firms-use-social-media/comment-page-1/#comment-7590 Brad Shorr Thu, 08 Jul 2010 20:03:07 +0000 http://www.wordsellinc.com/?p=4495#comment-7590 Hi Karen, Thanks for the feedback. We just had a 2-hour meeting with a potential new client and my head is spinning with about 5 things to add to the list! Hi Karen, Thanks for the feedback. We just had a 2-hour meeting with a potential new client and my head is spinning with about 5 things to add to the list!

]]> By: Karen Swim http://www.straightnorth.com/blog/how-can-b2b-firms-use-social-media/comment-page-1/#comment-7589 Karen Swim Thu, 08 Jul 2010 19:00:58 +0000 http://www.wordsellinc.com/?p=4495#comment-7589 Brad, this is an excellent way to help companies clearly define their objectives in advance of setting strategy. This combined with a clear understanding of their internal strengths will help them to formulate a strong and productive strategy. Brad, this is an excellent way to help companies clearly define their objectives in advance of setting strategy. This combined with a clear understanding of their internal strengths will help them to formulate a strong and productive strategy.

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