2/1/2007
Help for Selling Online in China
At the recent Search Engine Strategies Conference in Chicago, we talked to some nice people from yo-so.com. They help companies develop Web sites for marketing in China and Hong Kong.
Considering the vast differences in culture and language, yo-so.com would figure to be an invaluable resource.
What struck me during our conversation was how routine it is becoming for American companies, even small ones, to do business in China. Yo-so certainly has SEO and SEM down to a science.
For you aspiring global entrereneurs, this (.pdf) report from The Boston Consulting Group provides insight on the Chinese market. Yo-so makes selling in China sound simple. BCG exposes massive underlying complexities. Business people who do business in China have told me the reality is somewhere in between.
PS–Contributor George Ajazi has put together this helpful list of SEO terms.
