Comments on: For B2B Twitter Content Ideas, Start with Customers and Work Back http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/ Internet Marketing, Branding and Web Development for B2B Mon, 06 Feb 2012 20:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7221 Andrew Tue, 16 Mar 2010 06:50:40 +0000 http://www.wordsellinc.com/?p=3946#comment-7221 Exactly right, Brad. I am amazed about how some seem to think that core basic common-sense should be thrown out the window simply because new mediums of communication have arrived. Lessons from books like Dale Carnegie's are timeless because they are based around basic core principles of human behavior. Whilst specific methods will need to refinement and to evolve with the times, the basic core principles of human needs, motivations and behavior have not changed and will probably be just as relevant in 100 years as they are today. Any businessperson who disregards Carnegie's teaching does so at his or her peril. Exactly right, Brad.

I am amazed about how some seem to think that core basic common-sense should be thrown out the window simply because new mediums of communication have arrived.

Lessons from books like Dale Carnegie’s are timeless because they are based around basic core principles of human behavior. Whilst specific methods will need to refinement and to evolve with the times, the basic core principles of human needs, motivations and behavior have not changed and will probably be just as relevant in 100 years as they are today.

Any businessperson who disregards Carnegie’s teaching does so at his or her peril.

]]> By: Brad Shorr http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7220 Brad Shorr Fri, 12 Mar 2010 11:10:29 +0000 http://www.wordsellinc.com/?p=3946#comment-7220 Andrew, A few people I know had their lives transformed by taking the Dale Carnegie course. In a way, he was ahead of his time, but his ideas demonstrate that the art of business communication hasn't changed all that much because of the social web. New media doesn't mean new message. Andrew, A few people I know had their lives transformed by taking the Dale Carnegie course. In a way, he was ahead of his time, but his ideas demonstrate that the art of business communication hasn’t changed all that much because of the social web. New media doesn’t mean new message.

]]> By: Andrew http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7219 Andrew Fri, 12 Mar 2010 06:44:23 +0000 http://www.wordsellinc.com/?p=3946#comment-7219 Words of timeless wisdom, Brad. In any form of communication, whilst it is certainly alright for any company to share some things which matter from their own point of view (indeed, it is sometimes necessary, and besides, sharing some company news with external stakeholders can help them to feel more of a connection with the company), the bottom line is that people are interested in what matters to them, not what matters to you. If you want to influence others, you must talk about what matters from their point of view more so than your own. This post reminds me of a story out of Dale Carnegie's all time classic "How to Win Friends and Influence People." On pages 67-69, Carnegie details a letter sent from an advertising agency to managers of local radio stations. It's too lengthy for re-typing here, but Carnegie goes through the letter (which talked in a very self absorbed fashion about what they wanted and how they were so great) and describes in no uncertain terms what his reaction would be if he was a radio station manager. Suffice it to say, he was most uncomplimentary. When writing a corporate letter, your recipient is not so interested in what matters to you, but rather what matters to them. It's the same with SEO - B2B clients and partners need to hear about case studies which show how other clients have benefited from your services (and how they could, too). Your target audience are busy and do not have time to obsess with what matters to you - they need to know about what matters to them and how they can benefit from your services. Words of timeless wisdom, Brad.

In any form of communication, whilst it is certainly alright for any company to share some things which matter from their own point of view (indeed, it is sometimes necessary, and besides, sharing some company news with external stakeholders can help them to feel more of a connection with the company), the bottom line is that people are interested in what matters to them, not what matters to you. If you want to influence others, you must talk about what matters from their point of view more so than your own.

This post reminds me of a story out of Dale Carnegie’s all time classic “How to Win Friends and Influence People.” On pages 67-69, Carnegie details a letter sent from an advertising agency to managers of local radio stations. It’s too lengthy for re-typing here, but Carnegie goes through the letter (which talked in a very self absorbed fashion about what they wanted and how they were so great) and describes in no uncertain terms what his reaction would be if he was a radio station manager. Suffice it to say, he was most uncomplimentary.

When writing a corporate letter, your recipient is not so interested in what matters to you, but rather what matters to them. It’s the same with SEO – B2B clients and partners need to hear about case studies which show how other clients have benefited from your services (and how they could, too).

Your target audience are busy and do not have time to obsess with what matters to you – they need to know about what matters to them and how they can benefit from your services.

]]> By: Uses Of Twitter For Business http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7218 Uses Of Twitter For Business Thu, 11 Mar 2010 19:31:52 +0000 http://www.wordsellinc.com/?p=3946#comment-7218 [...] For B2B Twitter Content Ideas, Start with Customers and Work Back (wordsellinc.com) Share and Enjoy: [...] [...] For B2B Twitter Content Ideas, Start with Customers and Work Back (wordsellinc.com) Share and Enjoy: [...]

]]> By: Brad Shorr http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7217 Brad Shorr Thu, 11 Mar 2010 19:29:01 +0000 http://www.wordsellinc.com/?p=3946#comment-7217 Yes, no doubt about it - b2c is using Twitter more widely and effectively than b2b. Glad these ideas help. I think b2b strategies for Twitter (and Facebook) are still very much in the developmental stages. Yes, no doubt about it – b2c is using Twitter more widely and effectively than b2b. Glad these ideas help. I think b2b strategies for Twitter (and Facebook) are still very much in the developmental stages.

]]> By: Vinod Srinivas http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7216 Vinod Srinivas Thu, 11 Mar 2010 19:15:57 +0000 http://www.wordsellinc.com/?p=3946#comment-7216 Hi Brad, you're revealing some great insights here in your post. I have a significant number of clients catering to both, B2B and B2C. Twitter is a great hit for the B2C, but the B2B segment doesn't really have much to glorify the use of Twitter over other social networking sites like, say, even Facebook. The fast pace of Twitter just isn't good enough for extremely niche B2B brands, however hard we try, but your points may have something in it. You do hit the nail with your key ideas in your post! Great info. Hi Brad, you’re revealing some great insights here in your post. I have a significant number of clients catering to both, B2B and B2C. Twitter is a great hit for the B2C, but the B2B segment doesn’t really have much to glorify the use of Twitter over other social networking sites like, say, even Facebook. The fast pace of Twitter just isn’t good enough for extremely niche B2B brands, however hard we try, but your points may have something in it. You do hit the nail with your key ideas in your post! Great info.

]]> By: Brad Shorr http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7215 Brad Shorr Thu, 11 Mar 2010 19:00:56 +0000 http://www.wordsellinc.com/?p=3946#comment-7215 Alina, Yep, and the story format of a case study makes all that great information easier to remember. Alina, Yep, and the story format of a case study makes all that great information easier to remember.

]]> By: Alina Popescu http://www.straightnorth.com/blog/for-b2b-twitter-content-ideas-start-with-customers-and-work-back/comment-page-1/#comment-7214 Alina Popescu Thu, 11 Mar 2010 16:51:53 +0000 http://www.wordsellinc.com/?p=3946#comment-7214 Brad, you are so right, it's hard to stick to us and our on twitter and be relevant in any way :) As for case studies. As for case studies, they are indeed a gold mine. Customer reviews are usually short and very enthusiastic, but case studies tend to go deeper into the issues and what your company can do to solve problems/make life easier/save money. Brad, you are so right, it’s hard to stick to us and our on twitter and be relevant in any way :) As for case studies. As for case studies, they are indeed a gold mine. Customer reviews are usually short and very enthusiastic, but case studies tend to go deeper into the issues and what your company can do to solve problems/make life easier/save money.

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