7/31/2008
Find Your Niche and Boost Your SEM Results
Online or offline, it is extremely difficult to market effectively to everyone. To appeal to a mass audience, a firm must dilute its message to the point it barely appeals to anyone. A more effective approach, especially for Web-based marketing, is to find a niche (or series of niches), develop products and services that respond to the important needs of that niche, and then market with laser beam focus to the niche.
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