Comments on: 10 Reasons Why Advertising on Facebook Is Simple and Profitable – Part 1

By: Jeanne Dininni

Jeanne Dininni — Wed, 14 Jul 2010 03:34:07 +0000

No problem at all, Cath. Brad’s the real expert in these matters and really the right person to have addressed your question to. I’m more than happy to defer to his expertise. So, everything worked out fine. No apology needed.

By: Cath Lawson

Cath Lawson — Wed, 14 Jul 2010 02:43:47 +0000

I guess it may have changed if I was joining FB now then. Our closest city, Carlisle, is so small, it never seems to get listed anywhere though. It is only a city because it has a cathedral.

And I’ve always found marketing difficult in this area because there are few people and it’s so spread out – there are more sheep than people. You can advertise in a local paper and wind up having to do a 100 mile plus round trip just to go out and see a prospective client.

BTW, I’m sorry – I didn’t realise Jeanne had written this post.

By: Jeanne Dininni

Jeanne Dininni — Mon, 12 Jul 2010 23:11:36 +0000

Hi, Karen! By making its ads so easy to create and its ad campaigns so easy to control, Facebook has demonstrated real business savvy. Just think how many businesses and entrepreneurs might have given up before ever completing their ad setup or fully devising their ad campaign had that not been the case. The time and energy Facebook has obviously put into devising its own promotional model, as well as the comprehensive support pages it offers its advertisers to help them do the same, are paying huge dividends. Thanks so much for sharing your insight and experience with Facebook advertising!

By: Brad Shorr

Brad Shorr — Mon, 12 Jul 2010 19:30:19 +0000

Hi Cath, Nowadays it’s super easy to target specific geographies with FB ads. In general, the targeting features of FB are as precise as anything I’ve seen.

By: Cath Lawson

Cath Lawson — Mon, 12 Jul 2010 19:05:00 +0000

Hi Brad – I haven’t looked into Facebook advertising before so I have no idea how the costs compare to the likes of Google Adwords.

The only problem could see would be if you’re advertising to folk in a specific location. When I joined FB – it allocated my closes major city as the place I’m from – Newcastle. Trouble is it is over fifty miles away.

Eventually I realised I could change it but a lot of folk didn’t. And I think that would be a problem for people who wanted to advertise in their local area. Ads could be shown to those who weren’t that local at all.

By: Karen Swim

Karen Swim — Mon, 12 Jul 2010 18:21:05 +0000

Jeanne, this is a timely post. Facebook advertising is not yet saturated and offers a unique opportunity to reach main street markets with highly targeted tactics. I have used FB ads and found them extremely easy to create and love the control you have over every aspect of your campaign. I look forward to your Part II.